Matthew Palmer

I am currently based in South Africa, but looking to relocate to Ireland.  British passport holder (as are my wife and children).  My Wife has been offered a position in Dublin at a major Media Agency.  Our relocation is imminent. 

My primary skills are based in Media and sales, with a keen focus on strategic thinking and developing partnerships.  I have been exposed to various media platforms over the years raging from Print, press, Radio, Digital Radio, OOH, DOOH, pDOOH, digital mobile and geo-targeting.  I work on the full life cycle of the media process. 
Key responsibilities are firmly based in sales and revenue generation but also business development, data management and product development.  Working in a technologically cutting edge, agile and dynamic company, has definitely helped develop my solutions focused skills.

I enjoy interacting with people - I find it helps me to increase my network (both business and social), learn about multiple industries, get to meet interesting people and most of all grow as a person!

I am looking to join an company where I can add value, be surrounded by go-getters and forward thinkers.

April 2019 - current Business development manager & Senior Sales 

Vicinity Media (Waze, Media, Data, Omni-channel, DOOH, pDOOH, integration) 

April 2020 - Current

Business development manager and Operations - Vicinity Geolytics

September 2017 – March 2019

Sales Director, Strategic Solutions  @ Massiv Metro - Digital Radio 

October 2010 – December 2017

Director of Advanced Assault Ops (Sales Director, Site development, new business opportunities) Guerrilla IMC - Outdoor Advertising 

April 2009 – September 2010

Key Accounts Manager - Media 24 (magazines) - Woman 360 and Central Sales Division

April 2007 – March 2009

National Advertising Sales Executive - Avusa Media (former Johncom Media) - Largest Newspaper company in South Africa

April 2019 - current

Business development manager & Senior Sales 

Vicinity Media 

(Waze, Media, Data, Omni-channel, DOOH, pDOOH, integration) 

Geo Targeted digital advertising (Mobile devices) Parkwood, Gauteng

• Responsible for Local Store Marketing division launch
• Identify clients, build media packages, develop new client relationships
• Manage client’s media campaigns (Sales, strategies, implementation and ongoing management) 
• Build strategic campaigns with the express intention of developing long term relationships and return business.
• CRM – PipeDrive with OKR focus.

• Omni_channel division lead (geo-targeted Mobile, OOH, DOOH & pDOOH)
• Setup and run the new “omni-channel” division within Vicinity Media
• Support other media Sales with expert knowledge of integration capabilities.
• Build SSP integration directly with Media owners - Direct deals as well as programmatic

• Partnership development with OOH media owners
• Up-sell audience data solutions and integrations

• Build new client base for media sales 
• OKR/KPI driven target setting & tracking.
• Sell Waze (Navigation App) banner advertising
• Sell Vicinity Media (geo-targeted media banners & Data)
• Sell omni-channel solutions.
• Present to Media agency and client
• Full life cycle from concept and strategy to overseeing campaign and post campaign reporting.

April 2020 - Current

Business development manager and Operations

Vicinity Geolytics

Audience measurement and analytics business Parkwood, Gauteng

• Launch a first of its kind Audience measurement tool into the OOH industry.
• Develop a “go to market” strategy.
• Client facing lead on all sales and campaigns.
• Key input into Business Identity, Look, feel, and direction. 
• Build sale marketing deck and other marketing collateral.
• Budget management, running cost and installation cost management.
• Manage rollout process (From Sale, to ordering, installation, testing and client service)
• CRM - PipeDrive