
Ariel Kapah
Marketing / Advertising / Public Relations
Services offered
I have a total of 5 years of experience in the world of marketing, content, copy, and creative writing. I also have an additional 2 years of experience as a lecturer's
assistant. I have a keen understanding of WordPress and understand elements of Javascript and Python, and can design things like landing pages, motion graphic animations, labels, video and music production. I have a good
understanding of the technical mechanisms that help to drive a business and have grown with start-up companies in the past. I am a self-motivated creative who
always looks forward to bringing my best to work! I have worked for brands such as Superbalist, VW, The Bill and Melinda Gates Foundation, Playboy, Rayban, Bustle, The Huffington Post, and more!
Experience
Freelance writer – Currently Employed - June 2022 until present where I’ve done a variety of short-term freelance writing articles, blogs, and doing social media work via online job applications.
Creative Producer at 11:45 – Currently Employed – Liaise with clients and convert their ideas to well-executed visual adverts. Run campaigns and help provide anything and everything the company may need in order to get the job done. Also do content creation, content marketing, and administrative tasks like budgeting, scheduling, and communicating with other creatives and clients.
Digital Content Writer Freelance at Writers Online - August 2021 - June 2022 - Worked on creating engaging blog content with a focus on technology-related articles. We focussed mainly on IT-related articles but did a lot with regards to IT hardware components and a variety of different software-related blog articles.
Digital Content Writer Freelance at Systemio - January 2021 - June 2021 - Create engaging marketing content to help promote and explain the nature of the brand and the business. I also operated on a number of the company’s social media websites to help promote the brand and answer any relevant questions that users may have had.
Digital Marketing Consultant at Progress Lighting – January 2020 – Present – Manage online marketing aspects of the company's Google advertising campaigns. Update various aspects of the websites acting as a webmaster and continually updating SEO as well. Managing the video and content creation of the business.
Waiter at The Ritz Carlton Hotel Herzliya - October 2019 - January 2020 - Waitering, serving customers drinks, and being as helpful as possible for all the guest's needs.
Content Writer PubPlus Nov 2018 - Aug 2019 - Research and write full-length content for a variety of blogs - Stay up to date with online trends, news, and pop-culture to create online content - Utilize a variety of software including Google Analytics and PubPlus to track traffic, track profit margins/projects and monitor article statistics like PPV, CTR, BR, etc.
Content Writer Efes Takalot March 2017 – Aug 2018 - Researched and created viable content for a variety of blogs. - Created full-length articles and researched queries on behalf of reporters - Helped increase website efficiency and marketability. - Edited articles in WordPress and ensured that they were SEO compatible.
Community Manager The Social Effect April 2016 – Oct 2016 - Managed and coordinated various networking communities on social media platforms. - Engaged with clients directly and sourced leads on possible new business ventures. - Generated content and created discussions to drive engagement. - Utilized B2B marketing strategies and event advertising.
Framing Assistant Rooiwolf Studio July 2015 – March 2016 - Assembled and created frames, and framed artworks, - Ordered stock/equipment as well as assisted with costing/quoting. - Collaborated with artists in a personal capacity as a writer in formed a body of work that was exhibited and sold at World Art Galleries.
DOS Company - Direct To Client Marketing and Technical Solutions - February 2015 - June 2015 - Responsible for handling and managing direct micro-transactions as well as ensuring good customer service. We were also tasked with escalating any fraudulent economic actions or systemic exploitations on a series of high-traffic gambling websites and addressing or resolving them.
Lecturers Assistant - April 2013 - October 2014 - Responsible for teaching Directing modules to learners with regard to Basic Directing and Production Techniques.
Education
B.A. Degree in Film, Media And TV Production (Cityvarsity) - With Distinction
Matriculated 2011 from Paarl Boys High School
Online Basic Coding Course - Java Functions (CodeAcademy)
Basic Sound Engineering Course (1 module)
TEFL Diploma Level 5 (168 hours)
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