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    Senior Insights Strategist - Johannesburg, South Africa - Ad Talent Africa

    Ad Talent Africa
    Ad Talent Africa Johannesburg, South Africa

    6 days ago

    Ad Talent Africa background
    Full time
    Description

    WHO ARE WE?

    We are a dynamic and innovative media solutions group dedicated to driving success through cutting-edge multichannel strategies. Our mission is to deliver impactful and effective media solutions that empower our clients to excel in the digital communications industry.

    WHO ARE WE LOOKING FOR ?

    An experienced Insights Specialist with in-depth knowledge of consumer behavior and shifts, especially in the digital and radio domains.

    WHAT WILL YOU DO?

    As a key member of our team, you will play a crucial role in conceptualising and productising innovative multichannel media solutions. Your responsibilities will include:

    • Developing insights to support our clients' marketing objectives and drive ROI.
    • Building compelling storylines from a convergence and multichannel perspective.
    • Evaluating briefs and providing strategic recommendations for clients and advertisers.
    • Proactively generating ideas to enhance client media strategies.
    • Preparing and delivering presentations to clients and advertisers.
    • Taking a proactive approach in analyzing various sectors and devising comprehensive 360-degree solutions.

    You'll also be involved in:

    • Developing a multichannel product set aligned with specific marketer objectives.
    • Formalizing and executing a product development process.
    • Playing a key role in championing the development and delivery of performance-based campaigns.
    • Being actively engaged in strategic pitches.
    • Contributing significantly to the development of multichannel skills across our group.
    • Undertaking key projects as directed by management, such as new business pitches and media landscape reports.
    • Building strong client relationships, both internally and externally, to better understand client needs.
    • Collaborating with our Sales team in client presentations.
    • Attending regular status meetings and necessary training sessions.
    • Preparing and maintaining detailed internal documents and collateral to support our sales teams.

    WHAT DO YOU NEED?

    To excel in this role, you should possess the following qualifications and skills:

    • A degree or equivalent (NQF 7) in Marketing, Advertising, or Media Studies.
    • A minimum of 5 years of experience in a mid-level position within a large Media or Market-related organization.
    • Access to your own vehicle, a valid SA Driving License, and the ability to travel with your own transport.

    Additionally, you should have:

    • Extensive knowledge of market, consumer, and research dynamics.
    • Proficiency in common media tools, advanced media tools, and emerging media tools such as Telmar, Arianna, AMPS, TGI, Effective Measure, Google Analytics, and Ad Dynamix.
    • Strong commercial understanding and experience.
    • Proven analytical and problem-solving skills to support our sales strategy.
    • A deep understanding of data collection, consolidation, integration, and analysis to inform multichannel solutions.
    • In-depth knowledge of consumer behavior and shifts, especially in the digital and radio domains.
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