Sbongiseni Skweyiya

A diversified, highly professional, passionate, dedicated Brand, Marketing,
and Communications Head, with a Bachelor’s degree in Management and
Communications, and a BA Honours in Brand Leadership. I have a verifiable
track record of over 10 years in leading, planning, directing, and
implementing brand, communication, and marketing strategies that build
brand awareness, customer loyalty and increase sales. As an individual, I
pride myself on having strong marketing communication, Relationship
building, analytical, and marketing strategy skills, and who can successfully
drive and managed all Brand, marketing, and communication projects.

National Marketing Manager
Back to Basics Nutrition | September 2022 – Current
Key Duties and Responsibilities:
o Develop an insight-driven marketing strategy and plan.
o Execution of the marketing calendar; roll out of brand creative,
and national promotions.
o Support the development of marketing materials.
o Attending and conducting product training and events.
o Manage and oversee the website and social media content creation.
o Communication of product/brand updates with sales, resellers, and
end-users.
o Prepare quarterly reports on the status of the brand.
o Provide strategic direction to digital communications agency to ensure
campaigns are implemented in line with project and business goals.
o Working closely with business development teams, identifying market
trends and opportunities.
o Establish and build strategic partnerships and relationships.
o Measure the success of digital campaigns, suggest, and then
implement tactics to improve performance.
o Drive increased Retail and Agent database.
o Planning digital marketing campaigns for projects, including website,
SEO, email, social media, and display advertising.
Reason for Leaving: Current job
Head of Marketing and Admissions
Trinityhouse (Randpark Ridge) | November 2018 – August 2022
Key Duties and Responsibilities:
o Lead, plan, direct and implement overall enrolment, communication,
and marketing strategies
o Oversee and actively participate in the creation, design, budget, and
production of important school events such as valedictory ceremony,
graduation, etc.
o Oversee and actively participate in the creation, design, budget, &
production of important school publications such as the yearbook.

o Coordinate all advertising, publicity, and public relations activities.
o Design strategies and implement concrete plans to increase
awareness, enquiries, and enrolments.
o Plan for and deploy digital activities: website, online campaigns,
social media, and digital content production.
o Update website, Facebook, and other social media accounts.
o Plan and manage the school marketing budget to maximize the
effectiveness of all communications.
o Manage all aspects of the school’s print and electronic
communications, ensuring the continuity of the school’s brand & logo.
o Oversee the work of graphic designers and print vendors in production
of printed materials and web visuals.
o Oversee and coordinate all sponsorship activities in the school.
o Participate actively in the work & success of the senior leadership team
o Provide marketing support and attend important school events.
o Organize and execute open days, open mornings, school tours and
exhibitions.
o Conduct competitor research & arrange school tours and interviews
o Management and upkeep of STASY Leads database
o Receive all external queries from prospective families via website,
email & telephone
o Arrange school tours and interviews
o Ensure all enquiries are dealt with professionally, effectively, and
efficiently
o Provide information, including information packs, to potential parents
and pupils
o Conduct school tours should the principal not be available follow up
with all families that have visited, including those from whom there is
no contact until an application form is submitted
Reason for Leaving: Seeking a career change in a new industry
Marketing Manager
Carl Zeiss Vision Pty Ltd| October 2016 – June 2018
Key Duties and Responsibilities:
o Translating global brand strategy into local relevant solutions
o Undertake daily administrative tasks to ensure the functionality and
coordination of the department’s activities
o Conduct market research and analyze consumer-rating
report/questionnaires & compiling innovative marketing strategy
o Employ marketing analytics techniques to gather important data
(social media, web analytics, rankings etc.)
o Update spreadsheets, databases, and inventories with statistical
financial and non-financial information
o Assist in organizing of promotional events and traditional or digital
campaigns and attend them to facilitate their success.
o Maintaining and ensuring web site and social media is kept interesting
and informative with specialist features
o Compliance with corporate identity and branding as well as manage,
creating and publishing high quality content
o Manage pricing by product, implement changes and increases
o Work closely with commercial manager on Zeiss Rewards Program
o Communicate with industry professionals via social media to create a
strong network
o Liaise with writers and designers to ensure content is informative and
appealing, edit, proofread, and approve content
o Stay up to date with new digital technologies and social media best
practices
o Prepare weekly and monthly reports on web traffic and return of
investment
o Monitor search engine optimization and user engagement and
suggest content optimization.
o Generate Newsletters and emailers, both Internal and External
Reason for Leaving: Family circumstances
Marketing Coordinator
The Design School of Southern Africa| April 2015 - September 2016
Key Duties and Responsibilities:
o Responsible for creating and delivering marketing ideas and
activities.
o Conceptualization and creation of marketing materials, elements,
managing projects, and ensuring company messages are consistent.
o Ensure that messages are supportive of and consistent with
marketing strategies.
o Create and submit content for the website and social media
platforms & create, deliver, edit, and optimize marketing materials.
o Coordinate and deliver email campaigns to prospective students
and leads generated.
o Provide full support to National Marketing Manager with a pro-active
attitude and Interface with sales team.
o Develop marketing communications campaigns
o Research media coverage industry trends and competitor analysis.
o Assist in the conceptualization and execution of marketing strategy
o Gather the necessary information to complete marketing tasks.
o Co-ordinate flow of information and communication and
disseminate it according to plan/strategy.
o Work with manager and business units to determine event budget
and manage expenses to that budget.
o Deliver content via LinkedIn, Twitter, Facebook, Instagram, email, or
direct mail.
o Track & assess campaign performance & placement on various
platforms, gather necessary information to fulfill marketing tasks.
o Track and assess campaign performance and placement on various
media.
Reason for leaving: Retrenchment
Intern Strategist
TBWA/ Hunt/ Lascaris| February 2014 – December 2014
Key Duties and Responsibilities:
o Preparation of pitch materials for business development
opportunities for DSTV and Polo.
o Research (both market and specific) on clients and potential clients
such as DSTV, Fattis and Monis, Polo, Nissan, Tastic, Sparta, Ace,
Aquafresh, Lemon Lite and ZeeTV.
o This includes: competitive analysis, market & audience research, and
research on specific target clients/sectors for the following brands:
Nissan, Polo, Tastic, Fattis and Monis, Sparta and Ace.
o Participated in Tiger Brands School of Magic 2014 with my team, my
role was to conduct market, competitor, brand research and
construct a communications strategy for the Lemon Lite Brand.
o Support for the agency Marketing team including event organization
and execution.
o Utilize resources such as relationship database, social media,
publications, websites, etc.
Reason for Leaving: Contract Ended
Brand Strategist
Greater Alexandra Chamber of Commerce |April 2013 – June 2013
Key Duties and Responsibilities:
To conduct market, competitor, and brand research. Strategically extract
insights and construct a marketing strategy for the brand. Communicate
with GALXCOC Marketing Administrator, conceptualize creative solutions
Reason for Leaving: Part time
Intern Contract Navigator
Vega School of Brand Leadership| August 2012 – July 2013
Key Duties and Responsibilities:
o Manage and maintain student information within customer relationship management system (CRM). Assist in booking
advertisement space with local newspapers and magazines.
o Developed and managed productive relationships with Press and
Media leaders in coordination with PR consultant Prepared and
executed media-related plans, activities, and events.
o Provide direct assistance to Marketing Manager with marketing and
advertising of the school by liaising with stakeholders such as
suppliers, clients, and media houses.
o Coordinate and attend events such as Open Days, Entrance
Challenges, Creative Workshops, information evenings and other
activities to generate interest and brand awareness. Assist with
canvassing for prospective students for full time programs through
telemarketing activity.
o Support the sales process by being involved in the day-to-day
activities of the marketing department and by providing an
invaluable support service to the sales and marketing team.
Reason for Leaving: Contract Ended

Vega School of Brand
Leadership |Short Learning
Programme: Digital Brand
Strategy | 2022
Gordon Institute of Business
Science | Strategic Marketing |
2015
Vega School of Brand
Leadership | Short learning
programme in Introduction to
Desktop Publishing and Design
| 2015
Vega School of Brand
Leadership| BA Honours in
Brand Leadership | 2013
University of KwaZulu Natal
Howard College | Bachelor of
Social Sciences| 2011
Danville Park Girl’s High School
Matric | 2007