Ready, Set Go! Birthday Bash Trolley Dash Case Study In 30 Seconds
We brought the Makro Birthday 2022 key visual to life with a nationwide trolley dash experience at five Makro stores, giving shoppers a chance to win a trolley of free goods.
Influencers MC'd the dashes, fuelling excitement and FOMO amongst Makro shoppers online and in-store.
✔️ Reaching wider audiences
✔️Enhancing brand sentiment
✔️Uplifting staff morale
Results:
☑️ +- 2500 uplift in foot traffic where live activations occurred
☑️ 100% increase in social media engagement
☑️ 10% increase in revenue at activated stores during the campaign period
Julia's role: Campaign Lead, Content Producer, Influencer Department Lead, Talent Director, Strategy Lead, Social Media Rollout Lead
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