Recent Awards: 3 x MMA Smarties
For our 'Black Friday Like Never Before' digital marketing campaign for Ultra Liquors we collected the Gold Award for Customer Journey Marketing, a second Gold Award for Lead Generation, and a Silver Award for the Small Budget/Big Impact in the Marketing Impact category.
How we won: Innovative use of enabling technology.
Julia's role: Head of the Project and Digital Marketing Strategy, CRM Lead, Managed and Implemented the Campaign Rollout and Managed the Performance Marketing team.
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"Gogo Vs Gogo" Web Series Producer & Director
Julia Rhodes · About the web series: · The “Taste the Memories” Gogo vs Gogo competition is a heartwarming, intercultural celebration that brings together the rich and diverse flavours of Mzansi. Whether you grew up calling her Gogo; Granny, Ouma, or Nkhono this cook-off series honours them — ...
Bookmarks and SHOP! Award Winner | Social Communities: Use Of User Generated Content
Julia Rhodes · Campaign: The Voice of Makro The assignment: Drive talk-ability online about Makro's array of deals to uplift awareness and sales. It's not what you say, but who says it: DStv Mzansi Viewers' Choice Actor, Bonko Khoza, who had humble beginnings as a Makro voice artist, launched a ...
Ready, Set Go! Birthday Bash Trolley Dash Case Study In 30 Seconds
Julia Rhodes · We brought the Makro Birthday 2022 key visual to life with a nationwide trolley dash experience at five Makro stores, giving shoppers a chance to win a trolley of free goods. · Influencers MC'd the dashes, fuelling excitement and FOMO amongst Makro shoppers online and in-store. ...
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