Bookmarks and SHOP! Award Winner | Social Communities: Use Of User Generated Content

Campaign: The Voice of Makro The assignment: Drive talk-ability online about Makro's array of deals to uplift awareness and sales. It's not what you say, but who says it: DStv Mzansi Viewers' Choice Actor, Bonko Khoza, who had humble beginnings as a Makro voice artist, launched a social media competition inviting people to upload Reels of themselves promoting Makro deals for a chance to WIN a #VoiceOfMakro contract. Speaking volumes:

• The brand was able to reach a previously untapped, younger audience by tapping into their strong engagement on social media.
• Entrants rallied the support of their communities through social sharing, increasing content engagements across hundreds of uploads.

Word on the street: Makro is supporting emerging local talent and has a wide range of great deals. Results:

• 65% uplift in online sales during the campaign period
• 3 million impressions
• 2,400,000 reach
• 367,000 engagements

Julia role: Head of Social/Digital on the project, Concept Rollout Manager, Content Producer and Script Supervisor, Managed the PR and Influencer Management Team 

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