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    Senior SEO Specialist - Cape Town, South Africa - takealot

    takealot
    takealot Cape Town, South Africa

    2 days ago

    takealot background
    Description

    , a leading South African online retailer, is looking for a highly talented Senior SEO Specialist to join our team in Cape Town.

    We're a young, dynamic, hyper-growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment, and a promise that you won't be bored as long as you are prepared for a challenge and want to build something great

    The position reports to the Head of Performance & Projects.

    Your responsibilities will include:

  • Develop and execute comprehensive SEO strategies to drive organic traffic, improve rankings, and maximize visibility for key product pages and categories.
  • Conduct in-depth keyword research and analysis to identify high-potential opportunities and inform content strategy.
  • Audit and optimize website architecture, technical SEO elements, and on-page content for maximum search engine friendliness.
  • Build and manage a robust backlink profile through strategic link-building initiatives and outreach campaigns.
  • Track and analyze website traffic, rankings, and performance metrics using industry-leading SEO tools (e.g., Ahrefs, SEMrush, Moz).
  • Collaborate with internal teams (content, product, development) to implement SEO best practices and ensure holistic marketing alignment.
  • Stay abreast of the latest SEO trends and algorithm updates, proactively adapting strategies to maintain a competitive edge.
  • Communicate SEO insights and performance data to stakeholders through clear and compelling reports.

    • Attributes required:

  • Excellent communication and presentation skills, with the ability to communicate technical concepts to non-technical audiences.
  • Strong analytical mind with a data-driven approach to problem-solving and decision-making.
  • Collaborative spirit and ability to work effectively in a fast-paced, cross-functional environment.
  • Passion for e-commerce and deep understanding of the current online retail landscape.

    • Qualifications and Experience:

  • Min Bachelors Degree in (Marketing, Mathematics, or Information Systems)
  • 6 years of proven experience in e-commerce SEO, with demonstrably successful results in driving organic traffic and conversions.
  • Strong understanding of Google Search Console, SEO tools (Ahrefs, SEMrush, Moz), and web analytics platforms (Google Analytics).
  • Expertise in on-page optimization, technical SEO audits, and link-building strategies.

    • The Environment :

  • employees are entrepreneurial and dynamic, smart, customer-centric, fun and have the shared ambition of being the leading e-commerce company in Africa.
  • We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
  • We are short on ego and high on output.
  • We are doers and not only thinkers, its all in the execution after all.
  • We love what we do and what we are creating.

    • We seek to Employ an Extra Ordinary Mind who:

  • is forthright but respectful
  • is an expert at doing, who can not only design but also execute
  • is analytical, able to use data to make decisions
  • is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours
  • is passionate about the potential of e-commerce and delivering a world-class customer experience
  • is entrepreneurial , thrives under change and accepts it is a constant and always looks for solutions to do something better and faster
  • is able to think about problems from a business perspective using technical and product input
  • is curious and challenge the status quo
  • is innovative and enjoys iteration
  • is collaborative
  • will be at the cutting edge of developing new concepts for
  • thinks like an owner of the business.
  • is SMART, has INTEGRITY and is HARDWORKING
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