SEO Specialist - Cape Town, South Africa - inSegment
inSegment
Cape Town, South Africa
Verified Company
1 week ago
Description
Company DescriptionESTABLISHED IN 2007, INSEGMENT, AN INC 5000 COMPANY, IS A FULL-SERVICE DIGITAL MARKETING AND ADVERTISING AGENCY
Job Description:
We are looking for an experienced SEO Specialist to coordinate SEO efforts for our clients, including onsite and offsite optimization, keyword expansion research, and backlink research and outreach.
Responsibilities:
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific
- Develop and implement link building campaigns
- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
- Communication to team and management on project development, timelines, and results
- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Qualifications:
- Prior experience in SEO (5+ years)
- Bachelor's Degree preferred
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
- Experience working with CMS environments
- Knowledge of HTML/CSS and website administration
- Highlevel proficiency in MS Excel, PowerPoint, and Word
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools preferred
- Ability to create easytoread reports relaying complex data sets
- Comfortable with data, must possess an analytical mindset
- Attention to detail and the ability to effectively multitask in a deadlinedriven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and selfmotivation
- Excellent analytical, organizational, project management, and time management skills
All your information will be kept confidential according to EEO guidelines.