SEO Specialist - Cape Town, South Africa - Initiate international

Initiate international

Verified Company

Cape Town, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Ready to bet on your search engine skills? A leading international gambling operator is looking for an
SEO Specialist to join their team in
Cape Town and help them stay ahead of the online competition.

From researching keywords to optimising content, you'll be the wizard of the web who helps them cast the spell of success.

So if you're ready to hit the jackpot in the world of online search, this
job could be perfect for you

Your key
job responsibilities as the
SEO Specialist in
Cape Town will include:

SEO Strategy
Continuously collect, test, analyse data and identify trends or insights to maximise SEO strategy, including off site profile, copy and landing pages

Budget Optimisation

Work with Digital Marketing Manager in managing campaign expenses, forecasting, reconciliation and optimisation of SEO budget

Task Management

Conduct competitor analysis to improve advertising links and perform ongoing keyword optimisation

Content Production

Work with Content Marketer to create briefs to optimise existing documentation and create internal links for campaign pages from supporting content e.g. blogs, services pages etc.

Website Management

Work with the development team to implement the best SEO practices including newly developed code, website architecture content, linking and other factors. Fixing website issues identified in audits such as broken links, orphaned pages, indexability issues, schema implementation, implementing 301 redirects,

Reporting

Monitoring traffic performance in Google Analytics and Google Search Console

Requirements for this
SEO Specialist job in
Cape Town:

Solid understanding of performance marketing, conversion, and online customer acquisition
Indepth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Uptodate with the latest trends and best practices in SEO and SEM
Deep understanding and experience with onpage and offpage optimization with the usual SEO tools stack (Ahrefs, SEMRush, ScreamingFrog, Sitebulb, SearchConsole, SurferSEO, Frase etc.)
Experience in onsite link strategies and technical SEO
Experience with content strategy and setting a longterm plan
Experience with performance tools like Google Analytics, Google Search Console, and Google Tag Manager
Experienced in working remotely with a reliable internet connection and a reliable computer. (If the need to work remotely arises)
Excellent English language skills; you can confidently do light SEO edits of articles. You can confidently communicate with stakeholders within and outside the company and progress within the role

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