Senior Communications Manager - Johannesburg, South Africa - Nedbank
Description
Job Classification
REQ:
Refilwe Falatsi:
Closing Date:8 August 2023:
Functional Area:
Client Experience:
Employment Equity Statement:
Preference will be given to individuals from underrepresented groups.
- Job Family
- Marketing, Communication and Research
- Career Stream
- Communications And Public Relations
- Leadership Pipeline
- Manage Self: Professional
Job Purpose
- Support the formulation of the communication framework in support of the Integrated Marketing and Communication Strategy and see it through to implementation
Responsibilities:
- Analyze and report on all aspects of communications coverage and impact by managing; coordinating and ensuring effective implementation of measurement and tracking tools to ensure success of delivery.
- Meet relevant communications guidelines to fulfil the Nedbank brand and trademark policy.
- Verbal and written engagement with internal and external stakeholders that promote the brand/CVP/EVP/product/service in support of the communications; marketing and business strategies and objectives.
- Develop and/or assist the development of communications strategies across the applicable/relevant spectrum of communications disciplines including: reputation management; media; public relations; internal communications; brand marketing; advertising; marketing; digital; social media and new media and production of materials to deliver on business objectives.
- Drive vision for product plain language and content across customer journeys.
- Drive alignment on style, voice and tone across channels.
- Collaborating with multidiscipline practitioners and project stakeholders.
- Define and document standards, patterns, principles and processes to establish a unified approach to communications.
- All content to align to our brand strategy, essence and promise.
- Producing content that grows share of voice through always on content, online financial education, thought leadership pieces and social media.
- Manage projects and copy requests from across the business, prioritizing tasks and managing approvals.
- Influence and adapt to stakeholder feedback.
- Support the achievement of the business strategy, objectives and values.
- Ensure personal growth and enable effectiveness in performance of roles and responsibilities.
- Seek opportunities to improve business processes, models and systems through agile thinking.
- Ability to lead and manage a team ensuring effective performance management.
- Contribute to a culture conducive to the achievement of transformation goals by participating in Nedbank Culture building initiatives (e.g. staff surveys etc.).
Job Responsibilities Continue
People Specification
- Essential Qualifications
- NQF Level
- Diploma
- Advanced Diplomas/National 1st Degrees
- Preferred Qualification
- BA: Journalism and media studies
- BA: Language and Literature
- BA: Communication
- Essential Certifications
- Minimum Experience Level years in Communications and 5 years in management preferably in Financial Services and experience in copywriting.
- Technical / Professional Knowledge
- Communication Strategies
- Writing, editing, proofreading, layout and design skills
- Essential:
- Certification in UX Writing, Content Strategy, UX or Design
Technical / Professional Knowledge
- Communication Strategies
- Governance, Risk and Controls
- Writing, editing, proofreading, layout and design skills
- Knowledge of the printing/publishing, broadcast, digital & social media industry practices & princip
- Experience in developing and implementing media/ advocacy and/or communication campaigns
- Ability to engage in a relevant and credible manner with internal and external stakeholders at vario
- Company/Division/Cluster/Business Unit specific business knowledge
- Behavioural Competencies
- Adaptability
- Building Partnerships
- Communication
- Decision Making
- Quality Orientation
- Refilwe Falatsi_
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