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    Digital Marketing Manager - Cape Town, South Africa - Ad Talent Africa

    Ad Talent Africa
    Ad Talent Africa Cape Town, South Africa

    Found in: Talent ZA C2 - 17 minutes ago

    Ad Talent Africa background
    Full time
    Description

    Who are we: A leading global company in the high-end luxury travel industry.

    Who are we looking for: We are seeking a dynamic and experienced Digital Marketing Manager to join our team. The ideal candidate will be a self-starter and a digital marketing generalist, capable of handling various aspects of digital marketing including SEO, social media, paid social, and content creation.

    What will you do:

    • Develop and implement digital marketing strategies to increase brand awareness and drive traffic to our platforms.
    • Manage and optimize SEO strategies to improve organic search rankings and increase website visibility.
    • Create and manage engaging content across multiple digital channels including website, blog, social media, and email marketing.
    • Oversee social media presence and develop campaigns to enhance brand engagement and audience growth.
    • Plan and execute paid social advertising campaigns to drive lead generation and conversions.
    • Monitor and analyze digital marketing performance metrics to track progress and optimize strategies for maximum effectiveness.
    • Stay updated on industry trends and best practices to ensure our digital marketing efforts remain innovative and competitive.

    What do you need :

    • Bachelor's degree in Marketing, Communications, or related field.
    • Proven experience in digital marketing with a focus on SEO, social media, paid social, and content creation.
    • Strong understanding of digital marketing tools and platforms such as Google Analytics, SEMrush, Hootsuite, and Facebook Ads Manager.
    • Excellent written and verbal communication skills with a keen eye for detail.
    • Ability to work independently and collaboratively in a fast-paced environment.
    • Passion for the luxury travel industry and a drive to deliver exceptional results.
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