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    Brand Executive - Johannesburg, South Africa - Searchrsa

    Searchrsa
    Searchrsa Johannesburg, South Africa

    6 days ago

    Default job background
    Full time
    Description

    The Brand Executive develops plans for the brand, customer experience, product offering and brand

    loyalty to drive the organization's brand awareness and achieve the sales and profit objectives..

    He/She champions the brand identity and offering throughout the organization and marketplace..

    Job Description

     Collect and examine customer satisfaction and feedback.

     Conduct activities to communicate the business value proposition to the customers.

     Conduct research to identify consumer trends.

     Conduct the customer loyalty plans.

     Examine the market trends to improve the offline marketing activities.

     Execute the brand campaigns.

     Generate customer awareness.

     Implement activities to deliver a consistent customer experience.

     Implement alternate market research channels.

     Implement innovation offerings to drive higher customer loyalty.

     Implement the brand communication plans.

     Implement the brand plans.

     Maintain the customer retention programmes.

     Manage the effectiveness of branding and customer loyalty programmes.

     Manage the product quality, design and brand alignment.

     Manage the input requirements to ensure product delivery.

     Predict emerging market needs.

     Conduct opposition activity surveillance

    Key Performance Indicators

     Identify new business/sales opportunities

     Grow current customer sales targets

     Measure and achieve brand objectives in line with company objectives

     Develop a brand strategy and roll out to customers

     Perform within the agreed divisional and brand strategies

     Grow brand awareness within the industry

     Increase customer acquisition

     Ensure feelings, experiences and perceptions your customers have about your brand are

    positive

     Implement and maintain Customer satisfaction score survey

     Monitor and report on consumer brand consciousness

     Monitor and report on customer buying behaviour and trends

     Develop, design and implement new brand concepts

     Create new customer relationships and maintain current customer relationships

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