Brand Manager Neuroscience - Johannesburg, South Africa - Johnson & Johnson

Johnson & Johnson
Johnson & Johnson
Verified Company
Johannesburg, South Africa

2 weeks ago

Thabo Mthembu

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Thabo Mthembu

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Description

Brand Manager Neuroscience

Location:
Gauteng

Contract:
Permanent

Job scope

  • Develop, drive and monitor the implementation of the commercial strategy for the Neuroscience Brands in Psychiatry for Xeplion, Trevicta, Risperdal Consta and Spravato

The responsibilities & the impact YOU will have:

The main duties and responsibilities of the position are:


Analysis:


  • Forecasting (including sales): manage customer/marketplace parameters and forecasting models and business drivers (i.e., business and strategic plan forecasts) to deliver the financial expectations of the brand; constantly strives to identify and answer key strategic questions that can impact the forecast
  • Related Research Activities (RRA)
  • Ensuring safety reporting requirements (timely AE/PQC reporting) as set out in company policies and SOPs (Standard Operating Procedures) are met and appropriately managed when planning projects, developing materials, executing projects and contracting vendors
  • Ensuring HCC and legal requirements are fully understood, appropriately managed and complied with when planning projects, developing materials, executing projects and contracting vendors
  • Ensuring inspection readiness with respect to personal training compliance, and availability of a recent CV and individualised Job Description

Brand Strategy:


  • Global Branding vison and value proposition: Uses indepth knowledge of the brand "foot print", look, feel, identity, essence, to contribute to the process of global branding. Able to highlight issues to senior management.
  • Segmentation: understands the pros and cons of different segmentation approaches and the interplay between payer, prescriber and patient segments in developing and executing a marketing plan
  • Brand positioning: develops, executes and measures brandpositioning strategies. Success defined by excellence in brand equity
  • Product, Therapeutic and

Disease Condition Knowledge:
build brand marketing plans that differentiate products


Customer and marketplace focus:


  • Market Dynamics and Evolution: Dissect and understand market dynamics (including social/political) and competitive intelligence and analyze competitor trends. Independently extrapolating data to determine future trends, shaping long term strategy and see linkages across other categories, therapeutic areas and companies
  • KOL development and Customer Insight
  • Current and Future: understand customer insight building on KOL insights both locally and globally, in the therapeutic area—current, future and trends to build a more effective longterm marketing strategy
  • Geographic, Cultural and

Market Insights:
understands geographic and cultural needs of different markets to draw meaningful inferences for planning

  • Patient Insights: Expertise in identifying unique needs of the patient and underlying drivers of motivation to influence senior management to create a strategy that best addresses the patient's needs
  • Brand Equity: plan for changes in the relevancy of brand equity dimensions brought about by marketplace changes and new competition
  • Pricing and Reimbursements: knowledge of systems across the industry/geographies to provide practical valueadded suggestions during pricing development, proposals and negotiations
  • Marketing Execution and Franchise Management:
  • Brand Message Development: understands all phases of the sales process, evaluating brand messaging impact, fully understanding the context from a strategic viewpoint and making changes for the portfolio consistently across segments for the whole brand, maximizing the effectiveness of marketing mix in line with spend.
  • Targeting: Expertise in making tradeoffs between target segments; assessing when change is/isn't warranted while refining targeting based on analysis
  • Life Cycle Planning and Management: knowledge of the TA and market and in executing global life cycle pans and evaluating the return on investment. Champions innovative approaches in the development and execution of a competitive life cycle plan. Is a soughtafter expert in life cycle planning.
  • Portfolio Management (Strategic Plan): Finds innovative approaches and has excelled at leading the strategic planning process. Coaches and mentor's others in portfolio/strategic planning
  • Budgeting: Uses indepth knowledge of portfolio budget management to deliver against P&L commitment

Main Interactions

Internal

  • IBVTLs and local CVT members
  • EMEA Value Optimization Team
  • Other functional area representatives (e.g. MAF, Market Access, Regulatory, BI)
  • Direct team (PSR's, managers)

External:


  • Key External Stakeholders (e.g. KOLs, payers, policymakers) of priority markets
  • External agencies and vendors
  • External business partners (if applicable)

Qualifications:


We'd love to hear from YOU, if you have:

  • A minimum of a Bachelor's degree/diploma is required.
  • Experience working in an environment where taking ownership
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