Brand Marketing and Trade Execution Manager - East Rand, South Africa - Unique Personnel

Unique Personnel

Verified Company

East Rand, South Africa

1 week ago

Posted by:

Thabo Mthembu

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Description

Job Number

68776

Job Type

Permanent

Job Title

Brand Marketing and Trade Execution Manager Marketing

Computer Skills

Ms Office

Industry

Food and Beverage

City

Ekurhuleni (East Rand)

Province

Gauteng

Job Purpose

The purpose of this role is to manage the Brand Marketing and Trade Execution initiatives for the company brand nationally to efficiently and effectively ensure a consistent and brand aligned customer and consumer experience.
This includes both formal and informal trading environments for both the top end and bottom ends of the market across different income segments.

Key Accountabilities and Outputs

General

Brand custodianship own the brand in its entirety Live and breathe the company brand daily.
Tell the story develop relevant presentations and information updates for Exco, Sales and the broader organisation as required
Strategic Deliverables
Brand planning develop the annual brand plan for company including the framework for growth
Brand positioning develop a clear, differentiated and ownable positioning territory for company that sets it apart from its competitors as well as company local heroes. Must challenge the market leader
New product development develop a rolling 1224month innovation funnel.
Manage the NPD process from ideation and development through to launch and instore execution.
Insight management manage research from brief to execution and analysis thereof. Continually look for key consumer and trader insights that will unlock growth for company

Operational Deliverables

Budget management plan and manage the allocated marketing budget on a monthly and annualised basis and always be on top of the numbers (CE's through to payment)
Abovetheline advertising campaign development and management from brief through to execution including digital & social media
Social media manage the monthly content calendar as well as the "always on" strategy including relevant content creation and community management across the various social media platforms
Belowtheline tactical campaign development and management from brief through to execution. This includes trade campaigns to support channel and sales initiatives as required.
Point of sale material manage process from artwork initiation and supplier management through to final delivery in regions
Store signage manage all signage requests from brief through to store execution
Cooler branding & monitoring work with national asset manager to ensure cooler branding looks optimal and placement of coolers is executed with sales per annual budget allocation operational Deliverables
Budget management plan and manage the allocated marketing budget on a monthly and annualised basis and always be on top of the numbers (CE's through to payment)
Abovetheline advertising campaign development and management from brief through to execution including digital & social media
Social media manage the monthly content calendar as well as the "always on" strategy including relevant content creation and community management across the various social media platforms

Below-the-line - tactical campaign development and management from brief through to execution. This includes trade campaigns to support channel and sales initiatives as required.

Point of sale material manage process from artwork initiation and supplier management through to final delivery in regions
Store signage manage all signage requests from brief through to store execution
Cooler branding & monitoring work with national asset manager to ensure cooler branding looks optimal and placement of coolers is executed with sales per annual budget allocation

Manage Trade Execution Activities

Work closely with Sales and Key Account teams to ensure alignment and capitalise on growth opportunities
Ensure company receives its fair share of broadsheet activity monitor monthly
Regularly check PIES is executed correctly in the trade on company
Contribute to strategic direction on trade investment and execution by pack and channel
Ensure the creation of appropriate point of sale material that aligns to pack and channel strategies
Contribute to defining guidelines around appropriate intrade promotional activities
Help develop the look of success for intrade execution guardrails by pack and channel
Manage general and account specific campaign

Manage Marketing Buying

Ensure that the relevant guidelines and controls are in place
Work closely with procurement to optimise expenditure
Manage buying to ensure alignment with requirements

Contribute Towards Business Development

Support with and collaborate on the implementation of Business Development initiatives
Interpret sales and customer analytics and provide relevant sales and customer insights updates
Ensure product knowledge of the full portfolio across the organ