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    Freelancer - Social Specialist - Sandton, South Africa - Publicis Media

    Publicis Media
    Publicis Media Sandton, South Africa

    3 days ago

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    Contract
    Description

    Job Description

    RESPONSIBILITIES

    Responsible for the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget - based on campaign strategy and KPI's.

    JOB FUNCTIONS

  • Achieve the minimum required turn-around time for campaign implementation
  • Implement the campaigns within 24 hours of receiving material from client/creative agency, after the campaign schedule is approved by client
  • Send updated and accurate creative matrix to the creative agency within 24 hours after being briefed into campaign management
  • Inform the digital agency of any requirements (website creation/updates, tracking codes/pixels, social media channels and access, social media posts, etc) for effective implementation of the campaign before campaign start date
  • Pre-check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assets
  • Send screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live
  • Monitor and manage the budgets on all self-managed platforms (e.g. Facebook, Instagram, Twitter, Google, Youtube, etc) to ensure that campaigns do not over-spend
  • Continuously keep up to date with changes made within all digital buying platforms and ensure all team members are fully aware of platform changes
  • Complete all relevant digital platform (Adwords, Facebook, DoubleClick)
  • Monitor the campaign results on a regular basis to ensure accurate and effective management and reporting of campaigns
  • Meet all campaign KPI's or flag potential campaign underperformance to Digital team before campaign end date
  • Suggest optimisation for better campaign performance to the team to ensure campaigns performs against agreed objectives
  • Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance
  • Compile and send reports to client weekly unless otherwise stipulated by client. All reporting needs to include the following:Recommendations for improvementKey insights into the campaigns performanceOptimisation recommendations
  • Oversee intern in terms of accurate loading and training
  • Integrate and work closely with Head of Digital and Brand Teams (Digital and Offline).
  • Report to and take direction from Head of TAAG.

    • Qualifications

    SKILLS AND EXPERIENCE

    Experienced cross-platform campaign manager with ability to work accurately and fast.

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