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    Marketing Manager - Johannesburg, South Africa - Mayfly Agri (Pty) Ltd

    Mayfly Agri (Pty) Ltd
    Mayfly Agri (Pty) Ltd Johannesburg, South Africa

    1 week ago

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    Description

    Minimum requirements for the role:
    • Must have a Degree in Marketing or equivalent
    • Minimum 5 years experience in Marketing and/or Brand Management within the FMCG industry is essential
    • Proven extensive experience in a Leadership role is important
    • Must have experience in activations and shopper campaigns within Modern Trade as well as Traditional/Route to (informal) Markets.
    • Previous experience in managing large budgets and relevant monthly processes will be required for this role

    The successful candidate will be responsible for:
    • Developing and managing marketing strategy for current and new agreed market opportunities, defining the implementation process, reporting on the success of projects, and proposing corrective actions if necessary.
    • Developing and implementing appropriate policies, procedures, and systems in the department to ensure best practice processes for the effective functioning of the department and reducing the risk of business loss.
    • Developing, managing, and implementing the brand strategy to ensure and manage the integrity and usage of the brand internally and externally across all mediums.
    • Managing the internal and external Corporate Identity and Communications Strategy.
    • Growing the brand by identifying new market opportunities based on solid market research and profit projections.
    • Managing the brand P&L, trade spend budget, and ensuring monthly tracking and reporting.
    • Forecasting with relevant teams and managing all related marketing financial budgets.
    • Managing the brand website and social media content.
    • Managing / overseeing all social activity on all channels.
    • Managing external marketing service providers campaign artwork.
    • Managing B2B and B2C activities.
    • Managing the new product development cycle to commercialization.
    • Presenting and sharing ideas, results, and gaps analyses across teams.
    • Tracking SEO and Google Analytics data and making complex analysis.
    • Building an inbound & outbound marketing plan.
    • Researching competition, investigating benchmarks, and providing suggestions for improvement.
    • Monitoring, adjusting, and reporting using data, presenting back to leadership through visualization and insights.
    • Identifying and defining opportunities to constructively influence shopper behaviors uniquely based on channel and medium.
    • Identifying opportunities for competitive advantage and/or areas of risk for our brands through rigorous monitoring and assessment of customer and competitor visibility and impact at all shopper touch-points.
    • Retailer-specific shopper engagement opportunities through understanding of distinct shopper and mission profiles and shopper engagement strengths.
    • Reviewing and developing marketing plans to stimulate category participation incorporating into the annual brand plans.
    • Defining and setting annual business KPIs/milestones for shopper engagement programs by channel.
    • Managing customized category/customer solutions based on identified areas of growth.
    • Tracking performance/ROI on total campaigns as well as ensuring the timely production and delivery of physical elements, working across design and production agencies in collaboration with the operations team.
    • Managing the technical marketing team.
    Please note that subsequent to the screening and shortlisting process, all further communication will be entered into, only with the shortlisted candidates
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