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    Copywriter - Johannesburg, South Africa - TalentCru

    TalentCru
    TalentCru Johannesburg, South Africa

    1 week ago

    talentCRU background
    Description

    My client is seeking a Copywriter who will primarily focus on producing high-quality content for internal communications, thought leadership initiatives and LinkedIn to engage internal and external audiences. The ideal candidate must possess exceptional writing skills, a strategic mindset, and a good understanding of effective communication techniques. This is a 6 month contract.

    • Bachelor's degree in Communications, Journalism, Marketing, or a related field.
    • Minimum 3- 5 years proven experience as a Copywriter or in a similar role, with a portfolio showcasing successful communication projects.
    • Excellent written and verbal communication skills, with exceptional attention to detail.
    • Tailor messaging to specific target audiences (e.g. customers, staff, etc.)
    • Be innovative and creative.
    • Familiarity with the industry is a bonus.

    Internal Communications:

    • Develop and execute internal communications strategies, ensuring timely and relevant content delivery to all employees.
    • Produce clear and concise internal communications across various platforms, including emails, newsletters, intranet, and digital signage.
    • Collaborate with different departments to gather information and create engaging content that aligns with company values and objectives.
    • Monitor and analyse the effectiveness of internal communications initiatives, making data driven recommendations for improvement.

    Thought Leadership:

    • Collaborate with subject matter experts (internally) to develop thought-provoking and informative content.
    • Create compelling copy for thought leadership pieces, such as articles and case studies, showcasing the company's expertise.
    • Ensure all thought leadership content is aligned with the company's brand and messaging.

    LinkedIn Content:

    • Develop a comprehensive content strategy for LinkedIn, to increase brand awareness engagement through thought leadership positioning.
    • Craft engaging and original posts, articles, and updates for the company's LinkedIn page.
    • Monitor and respond to comments and engage with the LinkedIn community, fostering meaningful interactions.
    • Collaborate with the human resources and marketing teams to align LinkedIn content with overall company campaigns.

    Website Content:

    • Draft and update content for the company website, ensuring alignment with the brand messaging and objectives.
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