Lwando Mfundisi

Performance-driven and results-oriented copywriter and creative strategist.

Merging creativity and innovation, I create engaging stories that speak directly to the heart of the ordinary consumer.

Beyond the rather obvious novelty of the product/service, a consumer needs an immersive experience and a compelling story. An impeccable wordsmith with an eye for authenticity, I strive to create high-quality convertible copy and effective content strategies resulting in lead generation, healthy consumer-brand relationships and strong brand management.

Copywriter | OM & Barker

March 2023 - Present

•Creating copy for social media (Facebook, Instagram, Twitter, Tik Tok, and LinkedIn)

• Collaborating with different creative departments to successfully execute marketing deliverables 

• Generating and pitching content strategies and conceptual ideas for clients

Clients include: NSFAS, Mazda Southern Africa, and Chery South Africa

Copywriter Intern - Career Services Office | University of Pretoria

October 2022 - February 2023

• Creative conceptualisation
• Article writing and sourcing images
• B2B copywriting and corporate comms (emails, brochures, and posters)
• Basic design and multimedia

Worked with: Media Chef (Pretoria, South Africa) and a plethora of marketing departments across various corporate organisations.

In this role, I was responsible for creating clear, concise, and well-researched copy for the Graduate Handbook which foregrounds my meticulous attention to detail and excellent writing skills. Moreover, I played a creative hand in the Graduate Career Guide by designing posters and banners, brainstorming creative concepts, as well as other responsibilities such as meeting with publishers, liaising with advertisers, and maintaining relationships with clients.

SEO Intern - Travel Tractions Marketing

October 2022 - December 2022

• Search engine optimisation
• Keyword research (Ahrefs)
• Google analytics
• Digital copywriting (Wordpress blogs and websites)

Clients include: safarinear.com, lifefromabag.com, ticketsntour.com and journalistontherun.com

Merging creativity and innovation, I used this role to speak directly to consumers using powerful and convertible copy. In this role, I also used SEO techniques to optimise content for search engines.
 

University of Pretoria

February - December 2022

Bachelor of Arts (Honours) in English

Emory University

May 2021 - July 2021

Graduate research training certificate: Mellon Mays Undergraduate Fellowship (MMUF)

University of the Western Cape

February 2019 - December 2021

Bachelor of Arts majoring in English, Linguistics and Sociology