Regional Marketing Manager: Real Estate - Cape Town, South Africa - Viv Gordon Placements

Viv Gordon Placements

Verified Company

Cape Town, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Responsibilities:

Take on the development and implementation of the regional marketing plan
Develop and manage marketing processes and protocols within the region, in accordance with National Marketing guidelines
Responsible for the regional marketing budget, working with managers to compile the budget and managing and tracking the budget during the course of the year
Offer rules, guidance, and advice to the region in the development and implementation of its marketing strategies and communications
Ensure that the region remains informed about 'all things marketing' through efficient and effective ongoing communication with the National Marketing team
Understand and promote the brand benefits in all regional marketing initiatives
Monitor and ensure adherence to brand compliance, positioning, identity, and standards by all offices in the region and their agents
Plan implementation strategies for the rollout of national marketing campaigns into the region
Ensure that marketing focus is maintained within the region and that strategic marketing discipline is applied
Ensure that national marketing initiatives are carried through at the regional and micro/agent level
Ongoing assessment of ad hoc PR and/or social media opportunities
Conduct Post-CampaignAudits on all major regional marketing campaigns, for presentation to regional management and National Marketing
Ongoing assessment of brand standardisation and compliance in marketing communications within the region
Ongoing Market and Competitor Intelligence, reporting findings to Operations and to National Marketing
Constructive feedback and input to National Marketing on innovative ideas and past learnings
Understand, assess, and communicate the marketing benefits and options available for the company's bespoke CRM Software including liaising with its Support team
Regarding feedback on new, amended, or missing marketing collateral; manage, review and report on brand template software, including the setup of accounts
Management of invoicing; comprehensive record keeping of all marketing activities at a microlevel in each office
Setting up and administering a reference library (on Google Drive) with photographs in order to speed up decisionmaking
Manage, review and report on local and international proprietary communication channels e.g., Savills
Manage new briefs for area guides, development pages, agent profile pages, and agent lifestyle images for submission
Identify and negotiate relevant regional 3rd party alliances and partnerships with the company so as to unlock added value and sponsorships for the region e.g., sponsorship of Agent meetings by attorneys
Management of local events and assisting the Events Team with regional events e.g., invitations, RSVP seating plans, script, certificates and management and distribution of photos
Responsible for the management, development, and performance of the regional marketing team (including the social media manager, digital designer and marketing coordinator).

Requirements:

A relevant Marketing qualification
Minimum 5 years' experience
Advertising agency experience (essential)
A natural leader capable of managing a team, and able to handle a wide range of stakeholders all of which have challenging demands
A flair for creativity and the ability to present well to large audiences
Strategically minded with a passion for brands (particularly those in the luxury space) and design
Excellent verbal and written communications skills
Excellent attention to detail
Able to keep abreast of current marketing and social media trends
Willing and able to work irregular hours
A team player with a strong work ethic
Positive and proactive, solutiondriven with a helpful attitude at all times
Professional and calm communication skills when dealing with clients, suppliers and colleagues
Able to motivate and inspire the regional marketing team
Must be high energy and willing and able to "get hands dirty"
Digitally savvy with experience across the omnichannel digital spectrum including social, CRM and digital media
The ability to write well, with copywriting skills as a plus.

City:
Cape Town

Country:
South Africa

Level of Expertise:
Mid

Remuneration:
Negotiable

Reference Number:
#Mich1543

Michelle Snitcher:

Consultant