Brand Retail Manager - Cape Town, South Africa - Philip Morris International

Philip Morris International

Verified Company

Cape Town, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

We've decided to do something extraordinary at PMI.

We are completely transforming our company and building our future with one goal in mind:
to provide a smoke-free future.

With significant shifts comes amazing opportunity.

So, wherever you join us, you'll have the freedom to create and deliver better, brighter solutions, as well as the opportunity to take your career in infinitely new ways.

Our Retail teams have a direct impact on our new mission: to convert smokers to our innovative, smoke-free IQOS products.

They're at the forefront of our total transformation as we roll out new stores and new products. It's an energized, exciting, engaging experience.

The Brand Retail Manager is part of the Smoke Free Products Leadership Team, they leads, develops, and handles all branded retail point of sales (IQOS Boutiques, Shop-in-shop, Pop ups ).

End-to-end accountable for the Direct Retail operations across employees, contractors, and commercial partners (including suppliers management, health, and safety compliance, etc.).

The incumbent is ultimately accountable for delivering the outstanding consumer experience within the channel and for achieving channel P&L, commercial performance and NPS, deploying commercial programs, projects, and initiatives.

They will be task of building operational processes where they are lacking and constantly refining those that already exist.

At the same time, they are in charge of growing the Brand Retail team's talents and capabilities, as well as consistently enhancing his department's outcomes.

Your 'day to day'

Deliver on-brand stores, one-to-one, or one-to-many encounters while adhering to Brand, Marketing, and Consumer Experience guidelines (in coordination with the Events team). Deploy commercial programmes, projects, and initiatives through one-to-one and one-to-many consumer engagement with Legal Age Smokers/Legal Age Users, ensuring effective execution of the Consumer Journey to enable flawless omni-channel consumer experiences and meeting Brand, Consumer Experience (NPS), and Commercial targets.
Provide channel specific consumer insights using outcomes of huddles and NPS inner loop practices, to support Consumer Experience in identifying and addressing experience gaps and opportunities.
Optimise channel efficiency and operational effectiveness on a continuous basis to meet targets. Direct Retail footprint expansion, optimisation, and innovation activities will be led and delivered by you.
Ensure a high-quality, engaged, and skilled front line (whether directly or indirectly employed) by utilising all people management levers (communication, recognition, reward, training, performance management, and so on).
Drive channel digitalization by adopting new features/releases of B2C (e.g., Yellow or DCX) and B2B(2C) (e.g., DTE) digital solutions and defining the requirements for future improvement (Commercial Planning to consolidate demand and lead the digitalization roadmap across all human-interface channels).
Identify and implement activities for direct consumer engagement and lead generation. Use leads from omnichannel campaigns and other channels to engage Legal Age Smokers directly and improve consumer awareness, acquisition (conversion), retention, and service.
Participate in the governance of the Marketing & Digital and Commercial Operations leadership teams and give deep channel expertise

Who we're looking for

Bachelor's/Master's degree in Marketing, Business Administration or any businessrelated field coupled with Brand Management interest.
Minimum 5 years of brand retail management or consumer journey design experience or similar
Minimum 3 years team management experience
Analyse and interpret financials (for example market information, A&P expenditure, Brand P&L's)
An ability to drive innovation and brand growth.

Key Competencies

High proficiency expected in the following functional competencies:

PMI Category and Portfolio Knowledge
Brand Building, Strategy, Purpose, Positioning and Architecture
Consumer Centric Mindset
Partnering Excellence & Agility

Role model core competencies across Commercial:

Brand Retail Operations Management
Sales /Field Force Operations Management
Path to Purchase/Shopper Marketing
Experience Design
Commercial & GTM Strategy
Business & Financial Acumen
Point of Sale Engagement and Execution
Multi-Category and Category Strategy
Omnichannel Consumer Experience Management
Store Design and Visual Merchandising
Data-Driven Decision Making
Program/ Project Management

Key Performance Indicators (required):

Channel Net Promoter Score (NPS)
SFP Consumables sales volume (P1, P4, P5)
Quality of the commercial engine from the channel (conversion rates, abandonment rates, multidevice ownership, channel NPS etc.). Quality metrics per length of ownership.
Devices sold to New Users & exiting users
Total SFP Legal Age Users
Cost per acquisition / aware