- Development and execution of marketing strategy - including commercialization roadmap to deliver growth, profitability, and timely product introduction.
- Identify and characterize market trends and segments for growth opportunities.
- Determine marketing intelligence needs to successfully accomplish in-depth market mapping, and closely monitor key market segments to drive business growth.
- Collaborate with Portfolio Managers/ Commercial teams to ensure the strategy is adapted to market needs and establish aligned pricing and distribution strategies.
- Manage product portfolio, lead product positioning and pricing activities to create and capture value through differentiated product and service offerings.
- Determine the influence of external factors on short- and long-term product demand and develop actionable marketing strategies that increase value and market share.
- Monitor customer needs in target segments, resulting in the development of a clear Voice of Customer perspective for the business.
- Direct promotional campaigns and specific new product launches for the region, including participation in events and other promotional opportunities.
- Manage and execute overall brand strategy.
- Conduct and execute robust segmentation and define opportunities to play and win in the most attractive market segments and key product areas.
- Develop channel strategies that utilizes the most effective and value driven channels.
- Ensure commercial teams have messaging and tools to promote products across multiple stakeholder groups.
- Technical or Business/ Marketing Degree or similar.
- Extensive experience in a strategic marketing role - in agribusiness, food manufacturing, consumer goods or related industries.
- Strong strategic marketing toolbox.
- Have successfully led task-driven teams and facilitated strategy sessions with all levels of professionals internally and externally.
- Possess solid analytical skills and solution-driven thinking; you utilize a combination of business intelligence data, intuition, and experience in the development of impactful business growth initiatives.
- Fluent in English language.
- French would be an advantage.
- Strong aptitude for teamwork.
- Excellent oral and written communication skills.
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Marketing Manager, South Africa - Pretoria, South Africa - FMC Corporation
Description
Overview
:FMC CHEMICALS (Pty) Ltd is looking for a Marketing Manager to be responsible for East and Southern Africa. You will report into the Business Director for Africa.
Key Responsibilities:
Qualification and Experience:
Skills:
Are you interested?
If you want to learn more about this position, you are welcome to contact Mamati Tembe at .
We take candidates into the recruitment process and fill the position once we have found the right candidate. So, send us your application and cv as soon as possible.
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