
Kea Koffman
Marketing / Advertising / Public Relations
About Kea Koffman:
Dedicated and trustworthy communications professional passionate about making a meaningful impact in the communications and public relations industry. With a keen eye for detail, I excel in managing projects and campaigns involving both internal and external communication. My strong interpersonal skills facilitate seamless collaboration between communication and graphic design teams, fostering productive relationships with stakeholders.
I tackle challenges with a collaborative and analytical approach, consistently striving for optimal outcomes. During my internship year, I immersed myself in a dynamic corporate communication environment, leveraging my storytelling abilities and content management skills to engage diverse stakeholders effectively. My experience spans various departments, including Governance, Risk, and Assurance, as well as Communications and Language Services. I honed my skills in producing meeting minutes, agendas, meeting packs, newsletter content, organizing campaigns, writing press releases, and building connections with the media.
Additionally, my role as a fixed-term contract worker in the Human Resources Department, specifically within Organisational Development, further expanded my expertise. I actively share my communication knowledge across all facets of my work. As a self-motivated individual, I am deeply enthusiastic about continuous learning and staying abreast of industry trends and best practices. Currently, I am enhancing my skill set through a digital marketing short course, set to be completed by the end of April.
Experience
My 20 months experience in the communications field has provided me with the following:
Summary:
- Edited and adapted press releases and leadership booklets according to templates.
- Drafted and compiled daily newsletters, internal ethics pledges, and industry newsletter content, along with communication plans for campaigns.
- Monitored media queries, maintained media queries register, and reference number system.
- Liaised with graphic designers for internal and external campaign materials.
- Assisted in event coordination and drafted departmental meeting minutes.
- Participated in meetings and recorded minutes for documentation.
- Developed, wrote, and edited various communication/marketing materials.
- Collaborated on planning and executing seminars and conferences.
- Prepared internal meeting agendas, attendance lists, and meeting minutes, as well as submission packs for committee meetings.
- Drafted and compiled a Culture Charter, updated Competency Frameworks, Change Agent Databases, and Monthly Organogram changes.
- Assisted with Digital Transformation and Employee Engagement alignment sessions.
- Updated content for Monthly Recognition Tool corporate land advertising (CLA'S).
- Assisted in the roll-out of a new eLearning platform and planning announcements and projects.
Education
I have my High School Certificate: Grade 12 (Matric)
I have also completed my Bachelor of Arts in Corporate Communications degree.
As well as a certificate in Digital Marketing
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