Social Media and Online Reputation Management - Elandsfontein, South Africa - Headhunters

Headhunters

Verified Company

Elandsfontein, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Our client in the Automotive Industry based in Elandsfontein is currently looking to employ a Social Media and Online Reputation Management Specialist.

An awesome career opportunity awaits

Requirements:

Matric (Grade 12)
Bachelor's degree or National Diploma in Digital Marketing, Business Management, Communication, or related field.
Proven 5+ years of experience in Social Media Management and/or Digital Marketing management and Paid Media Management in a fastpaced environment.
Experience either within social media agencies or within digital/social media departments in creative and strategic brands.
Experience in Facebook Business/Ad Manager/ LinkedIn Campaign Manager and YouTube Studio.
Experience in social media listening, insights tools, analytics, and reporting.
An understanding of the social web, including blogs, forums, social networks, microblogs, photo/video sharing, ratings, and reviews, etc.
Experience in leveraging social media with consumer support and working with consumer support teams.

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Responsibilities:
Social Media Marketing:

Creation, implementation, and scheduling of content calendars across social channels, namely Facebook, Instagram and LinkedIn.
Oversee the development of creative assets and copywriting for social channels.
Facebook Page management of various brands.
Indepth knowledge of Facebook Business/Ads Manager.
Set up, manage, and optimize paid media campaigns across various social channels, namely Facebook and LinkedIn, and drive results using paid media on these channels.
Optimize and manage Facebook Chatbots.
Create specific strategies and objectives, help formulate and execute plans, manage the implementation thereof and report on objectives and ROI.
Assist with analyzing data from the various platforms, providing feedback and ensuring the implementation of any new strategies.
Extensive knowledge in digital and social analytics
Manage social media interactions and leads via the CRM platform.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, and social advertising campaigns.
Identify emerging social and digital trends and communicate this with the rest of the team.
Collaborate with Digital Marketing Manager and other teams, like marketing, sales, and customer service.
Copywriting (would be an advantage).
Content Marketing (would be an advantage)
.

Community Management:

Daily monitoring and community management of multiple social media accounts.
Provide Social Customer Service by responding to queries, complaints, or compliments in a professional and timeous manner on social media and online platforms, namely Facebook, Google, HelloPeter and other platforms.
Manage reporting so to analyse the data from the various platforms and provide feedback to the Digital Marketing Manager.

Online Reputation Management:

Actively monitors mentions of the brands on social media and other digital platforms.
Proactively engages on such platforms and assists in building positive brand perception and reputation.
Custodian of ORM tools and creates and manages reporting using such tools.
Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
Implement ongoing education to key stakeholders to remain highly effective.
Identify threats and opportunities in usergenerated content surrounding the company. Report notable threats to appropriate management.
Perform competitor reviews and share with appropriate management.
Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyse, review, and report on effectiveness of campaigns in an effort to maximize results.
Spotting opportunities to generate positive social media coverage and managing social media at events and initiatives.
Social Media listening & Online Reputation Management as well as generating and presenting actionable insights to maintain a positive sentiment for the brand.
Focusing on forums, tweets, images, or publishing positive reviews is also the responsibility of a reputation manager.

Digital Marketing:

The incumbent will support the Marketing team with research, analysis and designing for social media campaigns within the Company.
ORM is expected to work on the following areas, manage proper reporting & recommendations and take necessary corrective steps: Share of voice report, Sentiment analysis report, Media Type analysis report as well as Media Classification report.
Living the company values to stay on course toward stated objectives and ensuring a culture of passion and performance.

Technical Expectations: