Business Development Consultant - City of Johannesburg
4 hours ago

Job description
The Business Development Consultant (BDC) is responsible for driving sustainable business growth through hunting and farming initiatives. It targets its efforts towards specifically allocated Labournet products.Saturating the allocated product within target markets and ensuring alignment with the company's Engine of Growth (EoG). This role operates within the OSSP framework (Objectives, Strategy, Structure, People) to execute on sales priorities. The role provides frequent feedback that strengthens long-term growth plans.
It achieves a predetermined closing ratio on allocated product sales while balancing both hunting (inbound and hunting strategies) and farming (current Labournet clients) responsibilities.
Inclusive of, but not limited to:
OSSP Execution & Feedback:
Objectives:
Deliver on assigned growth objectives, including new client numbers, product penetration, and closing ratios.
Strategy:
Execute on the product's OSSP and EoG strategies, ensuring daily activities align with long-term business goals.
Structure:
Follow established sales processes, reporting requirements, and pipeline management disciplines.
People:
Build strong internal and external relationships to align efforts across clients, teams, and networks/channel partners.
Provide structured feedback to leadership on OSSP/EoG execution, market insights, and improvement opportunities.
New Client Acquisition (Hunting):
Identify, prospect, and secure new clients through networking, cold calling, referrals, events, and digital channels.
Expand the client base within assigned territories or industries.
Build and manage a quality pipeline that supports consistent growth targets.
Product Saturation & Market Share Growth:
Drive adoption and usage of the allocated product across targeted segments.
Execute strategies to increase market share percentage in assigned industries/territories.
Maximise cross-sell/product saturation and upsell opportunities with existing accounts.
Maximise hunting strategies, cold calls, inbound leads, client introductions.
Sales Performance & Closing:
Achieve and maintain a minimum 35% closing ratio on allocated product sales.
Deliver persuasive pitches, tailored proposals, and effective negotiations.
Balance short-term deal closures with long-term predictable pipeline (ABC).
Partnerships & Ecosystem Development:
Identify and develop strategic alliances that expand product reach and credibility.
Manage weekly LinkedIn activity schedule
Foster collaboration with industry stakeholders and 3rd parties or channel partners if any.
Attend business development networks and summits, networking and product specific roadshows/forums.
Internal Collaboration:
Work closely with marketing, service, and leadership teams to ensure aligned messaging and client experience.
Share client and market intelligence internally to strengthen delivery and product positioning with operational leadership roles in allocated product.
Promote teamwork and alignment across the EoG/OSSP pillars.
Qualifications
You'll need a customer-first mindset and the following skills to succeed in this role:
Matric
1 – 2 years of experience in a professional business-to-business sales role with demonstrated history of:
Marketing and selling of professional consulting products & services
Development of client relationship strategies for sales and retention
Preparing business proposals and client presentations
Networking and building of pipelines
Or
National Diploma in Marketing / HR/ Law/ Business Management/ Relevant field required
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