Digital Commerce: SEO Product Copywriter - Brackenfell, South Africa - ShopriteX

ShopriteX

Verified Company

Brackenfell, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Role Description

Generate highquality, relevant content and own the endtoend content creation process.
Write clear and compelling copy to describe products (including titles, summaries and descriptions).
Measure success by ensuring copy is 100% unique to Shoprite's channels.
Collaborate with product and design teams on pages for new product features.
Work alongside marketing, commercial and communications teams to ensure all content produced is true to the product and consistent with the Shoprite brand.
Edit, revise and review work in response to feedback received from key stakeholders.
Perform keyword discovery, conduct competitor analysis, and audience research to identify gaps and opportunities and drive content planning and creation.
Analyse overall PIM copy to ensure quality.
Ensure all product information and copy is uptodate and reflects product images.
Work collaboratively with internal and external stakeholders to produce copy that best communicates brand stories and initiatives.

Qualifications and experience

Degree or Diploma in Digital Marketing, Copywriting or a related field (essential).

- +2 years' experience in a Product Copywriter, Copywriter or similar role, with well-developed digital product copywriting and editing skills along with a demonstrable portfolio of copywriting samples or published articles - (essential).

Handson experience with Content Management Systems (e.g., SAP Commerce, Magento, etc. (essential).
Good understanding and familiarity with online marketing campaigns (essential).
Knowledge of keyword search methods, SEO optimisation and tools (essential).
Experience in an eCommerce, retail or online advertising environment (essential).
Good understanding of advertising as a selling tool (essential).
Proficiency in MS Office essential).

Key competencies and work ethic

Excellent writing skills
Possesses a strong, versatile writing skill set along with strong editing and proofreading skills to produce accurate, compelling and creative content.
Good problemsolving skills with the ability to assimilate various sources of information while balancing the creative and analytical sides of communication to inform strong messaging and content.
Motivated selfstarter with good energy and drive. Sets high standards and takes accountability for actions and mistakes.
Excellent organisational skills with strong attention to detail.
Results and quality focused
Proactively drives results and sets stretch goals for self, remaining focused and working tenaciously to meet and exceed expectations within quality standards.
Team player and collaborative partner
Builds sound working relationships across the business. Able to work independently or collaboratively and effectively manage stakeholder expectations.
Ability to work under pressure and under tight time constraints, efficiently prioritising workloads and managing their time effectively in a highvolume, fastmoving environment.
Is curious and open to learning while keeping up to date on new trends, platforms and use of content.