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    Graphic Designer - Cape Town, South Africa - The Key Recruitment Group

    The Key Recruitment Group
    The Key Recruitment Group Cape Town, South Africa

    6 days ago

    Default job background
    Full time
    Description

    Graphic Designer
    Our client is a provider of professional food service equipment. They are based in Cape Town, and they are seeking a talented and versatile Marketing Designer to join their team and play a crucial role in creating and designing engaging content for their company website, social media platforms, and various marketing campaigns. The ideal candidate will have a strong background in UX design, graphic design, and digital marketing, with a passion for creating visually appealing and user-centric content.

    Duties and Responsibilities

    Website Design and UX:

    • Assist in designing and maintaining our company websites, ensuring a visually appealing and user-friendly experience.
    • Collaborate with the marketing team to implement website updates, optimize site navigation, and improve overall UX.

    Graphic Design:

    • Create compelling visuals, graphics, and illustrations for various marketing materials, including social media posts, email newsletters, brochures, and advertisements.
    • Ensure consistent brand representation and adherence to brand guidelines in all design assets.

    Social Media Management:

    • Assist in managing social media accounts across multiple platforms (e.g., Facebook, Instagram, YouTube, LinkedIn), including content creation, scheduling posts, and engaging with the audience.
    • Monitor social media trends, respond to comments and messages, and identify opportunities for increased engagement and brand visibility.

    Marketing Campaigns:

    • Support the planning, execution, and tracking of marketing campaigns, both on social media and through email marketing.
    • Assist in developing campaign assets, writing compelling copy, and monitoring campaign performance metrics.

    Market Research:

    • Conduct market research activities, including competitor analysis, customer segmentation, and trend analysis.
    • Gather and analyse data to provide actionable insights and recommendations for marketing strategies and campaigns.

    Basic Marketing Administrative:

    • Provide general administrative support to the marketing team, including scheduling meetings, managing calendars, and organizing marketing materials.
    • Assist in maintaining marketing databases, managing contact lists, and updating content on marketing collateral.

    Requirements:

    • 4-6 Years of experience preferred.
    • Bachelor's degree in marketing, Graphic Design, Communication, or a related field (or equivalent experience).
    • Proficiency in graphic design and editing software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro, After Effects).
    • WordPress experience + Strong understanding of UX principles and experience in website design and maintenance.
    • Experience in Figma is advantageous.
    • Demonstrated experience in social media management across various platforms.
    • Knowledge of email marketing platforms and best practices.
    • Familiarity with market research techniques and data analysis.
    • Excellent written and verbal communication skills.
    • Detail-oriented with strong organizational and time management abilities.
    • Ability to work collaboratively in a fast-paced environment.
    • Portfolio showcasing graphic design work and marketing projects is highly desirable.

    Remuneration:

    • R R26 000 cost to company based on experience.
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