Zenda van den Berg

I am an accomplished leader with a strong background in the healthcare and pharmaceuticals industries. I excel in market access, strategic planning, and implementation. I provide mentorship and innovative solutions to enhance operational efficiency and patient care. In my role as MedTech/Diagnostics Business Leader in Sub-Saharan Africa, I showcased my skills in P&L management, market development, and regulatory navigation, achieving significant market share growth, and successful launches.

My experience includes senior leadership positions where I managed teams, led strategic business initiatives, and drove revenue growth.  With an MBA, a Master's in Public Health specializing in health economics, and a Bachelor's in Education, I combine my multidisciplinary education with practical expertise to foster innovation and collaboration in healthcare. 

Passionate about health inclusivity, I leverage my knowledge in economic models, systems thinking, and digital solutions to promote equitable healthcare practices globally.

I offer invaluable advice and guidance to organizations through a range of key services:
•Market Research Integration: Thoroughly review and synthesize diverse data points to provide actionable insights and enhance decision-making processes.
•Market Access Enhancement: Conduct in-depth market research, analyze industry trends, and identify growth opportunities to facilitate improved market access. 
•Strategic Collaboration: Partner with healthcare organizations to define and achieve strategic objectives by identifying key market opportunities and crafting customized strategies tailored to meet their specific needs and challenges.
•Market Segmentation and Targeting: Utilize comprehensive data analysis techniques to effectively segment markets and identify target audiences. Align organizational resources with strategic objectives to optimize market penetration and enhance competitiveness.
•Pricing Strategy and Competitive Benchmarking: Develop innovative pricing strategies based on thorough competitive analysis and market dynamics. Benchmark pricing models against industry standards to ensure competitiveness while maximizing profitability.
•Financial Modeling and Management: Utilize advanced financial modeling techniques to forecast and assess potential outcomes of strategic initiatives. Implement sound financial management practices to optimize resource allocation and drive sustainable growth.
•Project Implementation and Management: Lead and oversee the successful implementation of strategic initiatives, ensuring alignment with organizational goals and objectives. Utilize project management best practices to mitigate risks and deliver results within specified timelines and budgets.
•Mentorship and Development: Provide mentorship and guidance to team members, fostering professional growth and skill development.

•Corporate governance

Master’s degree in Pharma Economics and Health Economics 

Barcelona UPF School of Management, 2015 - 2016 

Focus on issues related to efficiency, effectiveness, value and behaviour in the production and consumption of health and healthcare.