Precious Hleza

I specialise in content creation. You will see from my resume that I have advanced into an all-round content creator with Corr-Serve, a distributor of cyber-security solutions to resellers and security service providers in South Africa and the rest of the SADC region. I have recently published the first LinkedIn newsletter article on How Organisations Can Proactively Secure Themselves Against Rising Data Breaches in South Africa, 209 subscribed in less than a month! I create mailers on product portfolio for segment groups such as business clients and the end-user market. I generate leads from online PPC ads, virtual press and mailers.  I also grew the company LinkedIn page from 120 to 775 followers. 

I am a problem solver and a specialist in my field, I have the ability to articulate value and address persona concerns through messaging. In the course of my job, I have earned the respect and confidence of everyone I have come into contact with from our partners/resellers, to vendors, to my co-workers. 

I have over 15 years of experience in various industries such as FMCG, Manufacturing, Apparel, Corporate Gifting and Branding, Consulting and Information Technology. Over the past 8 years, I have been delivering successful campaigns in consulting and IT, supporting the sales team with quality leads. In my marketing career, I have advanced into an all-round content creator, ranging from emailers, PR content, Newsletters, Social media and PPC Ads. I'm also an amazing planner, I have experience in managing virtual and face to face events from start to finish. I follow up on timelines with assigned persons and ensures that deadlines are met. I'm an SEO specialist, I can search and implement high ranking keywords to improve ranking in search engine results page. 

My achievements include, but are not limited to, the following:

• Introduced the LinkedIn newsletter concept and successfully wrote the first SEO article on data breaches and mitigation, 209 subscribed in less than a month! 
• Successfully ran a cybersecurity council coupon competition and landed two meetings with decision makers from multinational corporations (FNB and ABSA).
• In 2018, I devised and executed marketing campaigns through LinkedIn, Facebook, E-mail marketing and personal invites through post for our yearly Learning Innovation Africa Conference, as a result of my multiple campaigns, the number of delegates increased from 80 delegates in 2017 to 170 delegates in 2018, new clients included Sasol, FNB, Smollan, Old Mutual and MMI Holdings, which arrived in groups per division.

SKILLS

SEO

Mailchip, Touchbase Pro (Campaigns)

Microsoft Office (Word, Excel & PowerPoint)

LinkedIn (PPC, InMail, SEO newsletter articles) 

WordPress (website management)

Google Analytics (website traffic) 

Canva (creating graphics for social media posts and campaigns) 

WORK EXPERIENCE

Corr-Serve (PTY) Ltd 

Marketing Manager – Johannesburg - (February 2019 – Present)

Corr-Serve is an IT company that specialises in cybersecurity solutions. As a marketing specialist, I lead the marketing activities for Corr-Serve.

Specific duties include:

• Assisted in the development and implementation of annual marketing plans to help achieve business objectives. Collaborated with head of marketing to execute quarterly tactics and activities.
• Led the implementation of all aspects of inbound and outbound marketing ranging from content marketing, webinars, social media, emailers, events, PR, and editorials. 
• Created targeted campaigns for segment groups such as partners/resellers  and the end-user market, messaging addressed persona concerns and how our solution solves their business problem.
• Reporting on effectiveness of campaigns using analytics on the service platform.
• Website management – updating latest developments, adding new products/updating product information, uploading images and videos, and ensured that website is user-friendly especially on mobile devices.
• Led the development and implementation of LinkedIn PPC ads with a contact form to capture leads.
• Managed logistics for events according to a project schedule, follow-up on timelines with assigned persons and ensuring deadlines are met as per project plan schedule.
• Coordinating the creation and distribution of marketing collateral such as brochures, case studies, analyst reports, white papers, datasheets and YouTube videos with the relevant internal stakeholders and vendors.
• Acting as key liaison point for marketing agencies, external consultants, and vendors.
• Met with sales team to establish quarterly targets and ensuring that online campaigns are aimed at meeting sales objectives.
• Developed social media content to promote brand and products with compelling messaging to target markets.  Weekly posts are scheduled on the buffer platform for LinkedIn, Facebook and Twitter.
• Profiled industries and potential clients and identified trends, persona concerns and provided information that can be used for new opportunities.
• Collaborated with team to write press release content on specific product/industry/brand, published on relevant local virtual press.
• Managed marketing spend in-line with budget.

Achievements

Introduced the LinkedIn newsletter concept and successfully wrote the first SEO article on data breaches and mitigation, 209 subscribed in less than a month. Successfully ran a cybersecurity council coupon competition and landed two meetings with decision makers from multinational corporations (FNB and ABSA).

The Networking Company (PTY) Ltd

Marketing/Learning & Development Co-ordinator (Promotion) –- (January 2015 – January 2019)

The Networking Company is a consultant organisation that specialises in Learning and Development of staff. Specific duties and accomplishments included:

• Development and implementation of marketing campaigns: LinkedIn (InMail) and Email 
• Reporting on effectiveness of campaigns using analytics on the service platform 
• Project and event management – Conference management and workshops
• Website management – product, content and image updates using WordPress
• Google Analytics to track and report website traffic
• Sourcing leads through LinkedIn for cold calling
• Preparing slides for presentation 
• Organising marketing literature and promotional items such as banners and goodie bags
• Training Programme Management – workbooks, venue, feedback forms & RSVP’s 

Achievements

In 2018, I devised and executed marketing campaigns through LinkedIn, Facebook, E-mail marketing and personal invites through post for our yearly Learning Innovation Africa Conference, as a result of my multiple campaigns, the number of delegates increased from 80 delegates in 2017 to 170 delegates in 2018, new clients included Sasol, FNB, Smollan, Old Mutual and MMI Holdings, which arrived in groups per division.

Office Manager 

• Preparing invoices and quotations
• Preparing financial statements for vat submitting
• Research initiatives - YouTube clips, articles focused on the topics involved
• Sending out invite from database and handling RSVP’s
• Handling confidential information with discretion
• Petty cash management and reconciliation

Kevro Trading (Pty) Ltd 

Customer Experience Consultant/Sales, Johannesburg - (July 2013 – December 2014)

Barron Apparel, Corporate Gifting and Branding. Specific duties included:

• Placing orders on EMS system and assist customers with queries

Assist with new resellers registration process as follows:

• Send registration forms
• Conduct new customer interviews to determine if they are resellers
• Ensure that all relevant documentation is received and correct
• Load new resellers on the database (EMS System)
• Arrange for induction and training on website

Hollywood Displays (Pty) Ltd

Branch manager (promotion) – Johannesburg - (January 2008 – June 2013)

Hollywood Displays is the leader in manufacturing and supply of visual merchandising equipment.

• Financial management and monthly reporting 
• Showroom management, direct selling and Cold calling 
• Stock ordering and management 
• Managed 1 staff member

Internal Sales Representative 

• Quotations, placing orders and invoicing on Embrace/Pastel
• Accounts management, Woolworths, Edgars, Big Blue, Truworths and Foschini 
• Taking minutes in production meetings and following up with relevant departments
• Deal with client queries and complaints
• Updating and maintaining client files

Spar Lowveld Distribution Centre 

Secretary – Nelspruit (April 2007 – July 2008)

• Managing purchase orders and processing SMEs invoices for payment 
• Managing time sheet for staff
• Warehouse responsibilities: assist with stock taking, stock receiving and dispatching goods

References - Available on request

Bachelor of Business Administration in Marketing Management - The IMM Graduate School - 2021
Diploma in Marketing Management - The IMM Graduate School - 2017
Semrush Academy SEO Certificate – 24 April 2023 
Coursera online Course - Google Ads – current