Nakisani Jacobs

Seasoned content writer with a wealth of experience across diverse industries, including technology, finance, and travel. My passion lies in crafting engaging and informative narratives that not only capture readers' attention but also drive crucial conversions. Key achievements: Achieved a 40% increase in conversions through compelling content strategies and drove higher reader engagement rates with captivating narratives and data-driven insights.

In my role as a Content Writer, I focused on crafting search intent-based content, generating innovative content ideas, and designing comprehensive content plans. Utilizing tools like SEMrush, I conducted competitive research, performed in-depth keyword research, and implemented effective link-building strategies to bolster our online presence. I also took charge of feature releases, composed impactful newsletters, and used data insights to guide content decisions, monitor performance against set standards, and showcase the value generated from our investments. Collaborating closely with internal teams, I ensured that our content aligned with customer needs and product strengths, maintaining a consistent message and identity across all communication materials. My contributions significantly enhanced our online visibility and supported overarching marketing and communication objectives.

My academic journey includes earning a Bachelor of Arts (Psychology) degree followed by studies in law, a unique combination that significantly contributed to my writing career. My background in psychology honed my understanding of human behavior and cognition, enriching my ability to craft compelling and relatable content. The legal studies enhanced my research, analytical, and persuasive writing skills, equipping me to create content that's not only engaging but also well-informed and persuasive.