Miguel Netto

I am currently the Global B2B & Commercial Marketing Manager for Aramex. As a key member of the senior leadership team, I spearheaded all global marketing functions for Aramex, demonstrating my ability to develop and execute strategic marketing plans at the highest level. 

Professional portfolio 

With a proven track record as a strategic and commercially focused marketing leader, I bring years of experience across B2C and B2B landscapes, encompassing both traditional and digital marketing channels. My success stems from a powerful combination of deep marketing expertise and a strong strategic mindset. I have a demonstrably effective leadership style, having guided diverse teams across multiple divisions, portfolios, regions (local and global), and industries. Beyond internal leadership, I excel at managing stakeholder relationships. This includes agencies, partners, and division heads across the organization, fostering collaboration to achieve unified marketing goals. My unique experience on both the client and agency sides offers a comprehensive understanding of marketing operations and technologies. Throughout my career, I've championed the development and execution of impactful marketing strategies, including brand positioning, customer acquisition and retention initiatives, and overall commercial growth. I leverage data analytics and consumer insights to personalize our approach, measure success, and identify emerging trends to capitalize on new opportunities. Throughout my career, I've cultivated a diverse portfolio encompassing both local and international clients. I'm proud to have worked with leading brands including Daikin, Wilderness Safaris, The Absa Cape Epic, V&A Waterfront, and Old Mutual. Additionally, my experience extends to globally recognized names such as Cape Town Tourism, Santam, Absa, Puma, Foremost Golf (UK), TaylorMade, Titleist (UK), The UCI (Union Cycliste Internationale), and Matahari, Indonesia's largest clothing and homeware retailer. 

Personal portfolio and achievements

In 2018, I started and invested in a distribution business with two partners after identifying a gap in the market for triathlon, running, and cycling equipment. I developed the brand and was responsible for the marketing and communication strategies. After three years, I sold my shares in the business. I have always been passionate about sports, particularly long-distance endurance sports, having been a competitive triathlete and long-distance endurance athlete, primarily focused on IronMan triathlon racing. I am driven by achieving my personal goals and I am disciplined and dedicated to putting in the work. I have completed 16 full-distance IronMan races and have qualified and raced three IronMan World Championships in Kona, Hawaii. I have also completed 2 Cape Epics, 4 Comrades Marathons, multiple Two Oceans Ultras, and over 35 full marathons. Through my success in multiple endurance events, I have built a brand of my own and developed close relationships with reputable sponsors and partners over the past 13 years. My sponsors include many well-known brands such as Puma, Pavé Sports, Felt, Rush Nutrition, Maurten, Compex, and Ford South Africa to name a few. I am also deeply involved in many charitable initiatives, using my passion for endurance sports as a vehicle to drive awareness and raise funds for community projects in South Africa. I was the first person to complete the Unogwaja Challenge three consecutive times (2015 / 2016 / 2017). Unogwaja involves over 2000 km of cycling for 10 days from Cape Town to Pietermaritzburg, to complete the Comrades Marathon on the 11th day, all in aid of charity. In addition, I belong to various sports and recreation initiatives, using key public figures and influencers to raise awareness, funds, and supplies to communities and non-profit organisations in need. I am married and a new father to a little girl. Additional hobbies I enjoy include golf, swimming, travelling, safari and nature (yearly family holiday to the bush), family time, socialising with friends and my broader network, and good food and wine. I have dual citizenship and hold both South African and Portuguese passports, which aids travel both personally and in my working career.

A senior professional with a strategic mindset and a strong background in all marketing aspects across B2B and B2C industries. Miguel Netto excels at managing marketing teams and departments and building relationships to grow businesses and increase revenue. He has a wealth of experience working with international brands and distributed teams and boasts an impressive portfolio of well-known multinational brands. He has had numerous successes throughout his career in projects, acquisitions, and business triumphs. He is adept at brokering strategic partnerships across industries and sectors. 

Passionate about long-distance endurance sports Miguel brings tenacity and endurance to the boardroom. He is also deeply involved in many charitable initiatives, leveraging his passion to raise funds for community projects in South Africa. 

Miguel is a respected industry leader with extensive experience as a keynote speaker and panelist at various marketing forums.

University of Cape Town - Management in Marketing 

University of Cape Town - Project & Operations Management 

University of Stellenbosch - BACHELOR OF ARTS - Sports Science & Management