Marisa Barnard

 Puma Energy

 Sep 2020 – May 2023 (2yrs 9 mos)

Regional Retail Convenience Lead – Africa 

Collaborating with the global team, I spearheaded and executed progressive strategies for retail systems (POS, BOS, HOS), convenience retail (CR), and non-fuel retail (NFR) expansion across 12 African nations, elevating Puma Energy's network. I led the introduction of innovative tactics to heighten operational efficiency within Convenience Retail and Retail Systems. Working with stakeholders in the global, regional, and country-level teams, I managed network development projects, contracts, and partnerships, while also conceptualizing inventive store designs, layouts, and planograms to optimize supply chains and pricing structures. By creating branded convenience retail offerings, I bolstered our market presence and achieved a remarkable 36% year-over-year sales growth in Zambia. My focus on operational excellence, Category Management, project management, and leadership ensured the highest standards.

I exhibited exceptional leadership by mentoring operational partners and local CR/Retail teams in countries, instilling best practices, and, fostering continuous improvement. My responsibilities extended to managing Retail POS, Back Office, and HOS systems, along with overseeing several Retail IT projects. I scoped and implemented business tools to enhance efficiency and ensured compliance. Moreover, I evaluated and successfully implemented third-party non-fuel partnerships and strategic alliances.

QuadraDot 

May 2019 – Aug 2020 (1yrs 4 mos)

Consultant

Launched a consulting business specializing in Retail POS / HOS / BOS, database management, mobile payment solutions, and digital marketing. During this time, I defined the necessary business requisites that paved the way for the implementation of 1,500 autonomous digital marketing display screens within the TotalEnergies branded convenience retail network.

TotalEnergies 

Sep 2000 – May 2019 (18 yrs 9 mos)

Divisional Manager: Convenience Retail, Retail Marketing, Retail Systems and Loyalty

Jun 2017 – May 2019 (2 yrs)

I took charge of the Convenience Retail and non-fuel strategy, retail marketing, and retail systems (POS / BOS / HOS). Through the creation and execution of marketing strategies and standards, we boosted promotional sales from 4% to 12% of turnover.  Collaborating with corporate marketing, we successfully established and executed brand strategies, propelling TotalEnergies from the 4th position to the 2nd position in the “2018 Sunday Times Brands Awards.”

Additionally, I oversaw the seamless payment, digital and loyalty integrations, project management, and deployment of Retail POS / BOS / HOS, yielding cost savings of RM2 in switching fees. 

Retail and Convenience Programme Manager

Apr 2014 – May 2017 (3 yrs 2 mos)

I effectively oversaw the implementation of several innovative projects, including Dischem, SAA Voyager, Dinners Club, payment architecture upgrades, and digital payment integration (wiGroup, Zapper, SnapScan, Virgin Spot), along with providing Telkom's complimentary in-store WIFI service. 

My responsibilities encompassed project and programme management, stakeholder management, partnership negotiations, contract management, and successful solution deployment.

Dry Stock: National Retail Convenience Manager

Apr 2010 – Mar 2014 (4 yrs)

Championed expansion and creativity by overseeing category management, database management, supply chain operations, CR supplier collaborations, rebate income, quick-service restaurant partnerships, and promotional efforts. Spearheaded diverse undertakings encompassing dealer web interfaces, the establishment of a central supply chain model, and comprehensive dealer training. Recognized with prestigious honors, including the 2020 Total Global "Top Oscar," the 2011 Total Global best practice award for "Category Management and Merchandising" and the esteemed "CEO Award for Sustainable Performance" in 2013.

Retail Business Process Manager: Retail systems

Mar 2006 – Mar 2010 (4 yrs 1 mo)

Assessed a standardized retail system, pinpointed business needs, wrote business requirements for development, conducted testing, and implemented updates for POS, BOS, and HOS releases. Directed the development, supervision, and enhancement of streamlined business processes, rules, database systems, training resources, and implemented change management strategies for the new POS, BOS, and HOS system.

Project Analyst

Sep 2005 – Feb 2006 (6 mos)

I was responsible for analyzing, planning, and supporting the execution of various non-fuel and fuel-related projects within the organization. I conducted research, gathered data, assessed project requirements, and contributed to project strategies. I collaborated with cross-functional teams, monitor project timelines, and provided insightful recommendations to ensure successful project delivery. Additionally, I assisted in the development of project documentation, progress tracking, and communicated updates to stakeholders. 

Business Advisor / Territory Manager

Nov 2002 – Aug 2005 (2 yrs 10 mos)

Looking after over 30 service stations, I built and maintained a strong relationship with fuel station owners (dealers), operators, and franchisees within my designated territory. I ensured that each forecourt operated efficiently, meeting brand standards, and delivering exceptional customer experiences.

I was responsible for implementing marketing and sales strategies to increase fuel and non-fuel revenues, monitoring fuel pricing and inventory levels, and coordinating with supply chain teams to ensure consistent fuel supply. Additionally, I provided training and support to forecourt staff, implemented safety and compliance protocols, and collaborated with cross-functional teams to address any operational challenges.  By effectively managing the forecourt territory, I contributed to the overall success of the company by maximizing revenue, enhancing customer satisfaction, and maintaining a strong brand presence in the market.

Sales Coordinator

Sep 2000 – Oct 2002 (2 yrs 2 mos)

I supported the sales team facilitating the sales process, managing sales activities, reporting, and event coordination.