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lashika ravjee

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About lashika ravjee:

 

It might seem strange that I get excited thinking about colors, typography and design style, but my passion for all aspects of graphic design has remained strong throughout my 18-year career. I am backed by a Diploma in Graphic Design and Fine Art with proficiency in Adobe Creative Suite. My background includes corporate, agency and freelance graphic design experience, with a history of litho and digital print, interactive and digital design projects to completion. I have worked on marketing, advertising, product launch and image campaigns for few brands and companies, as well as a host of startup and mid-size businesses.My experience is of a diverse solid practice with the knowledge and insight to the history of art and the design trade. I am an artistic minded person who pays strong attention to detail. With expertise in a broad range of design software applications, along with my ability to collaborate effectively with clients, peers, and senior management teams. I am confident that my talents and abilities will be significantly beneficial. Creative thinking, problem solving and dedication are some of my most valued attributes. I believe that I can excel in this competitive industry.With my keen ability to direct the evolution and execution of conceptual design projects, combined with my steadfast commitment to top-notch design quality and production, I am prepared to excel in providing outstanding graphic design services and artistic direction to your company. I look forward to discussing the position, and my qualifications, in further detail. Thank you for your consideration.

Experience

1. South African Greetings (SAG)

Digital Graphic Designer | Artist January 2019 - Current

Graphic Designer and Artist responsible for defining, visualizing and creating graphics, including illustrations (painting)

 

Key Attributes

Design and mock up gift bags on a daily basis.

Develop concepts, graphics, layouts and paintings for product displays for trade shows and in-house exhibits.

Produced a wide variety of trend design, graphic art and promotional material for Everyday bags, Christmas bags, school stationary {book jackets, document wallets, pencil bags, book bags, plastic water bottles, stainless steel water bottles ect.}

Provided creative trending layouts and designs compositions under extremely tight deadlines.

Administered and communicated branding of products through photography skills for social media.

 

All-around

Bringing the brief and concept to life based on the company needs and vision.

Preparing mock-ups and presenting to clients before deciding on a final design/concept.

Editing proofs according to client’s specifications

Working and collaborating with art directors, marketing teams and other designers.

Adhering to a client’s brand identity and guidelines.

Following a strict licencing code with Disney and Martel.

Working with external departments (Shoprite, Shopright Checkers, Spar, Makro, Pep, Toysrus) to enhance graphic designed concepts and visual material.

Ensuring artwork is correct and supplied in the right format/sizes/color codes before being sent to press and production facilities.

 

2. Infosys Solutions (Software Solutions) and Healthbridge

Digital Graphic Designer August 2016 - December 2018

Lead graphic designer in the overall production of all social and market related materials within the medical environment and others.

Corresponded on a daily basis with Marketing team in Johannesburg towards the advanced CI design of Healthbridge.

 

Key Attributes

Designed graphics that identify a product or communicate an idea which related to specific components of each website or design

Devised layouts for website skins - text style, colors, images, logos, icons, static and rich banner adverts, e-mail campaigns, business presentations and e-mail templates

Composed and envisioned a diverse platform of Wire Frames, Power Points and Info Graphics for presentations towards the business and marketing of the company.

 

All-around

Estimating the time required to complete a job and providing quotes for clients developing design briefs that suit the client’s purpose.

Demonstrating illustrative skills with rough sketches and working on layouts ready for print.

Thinking creatively to produce new ideas and concepts and developing interactive design.

Proofreading to produce accurate and high-quality work for printing and publishing.

Ensured proper implementation of creative visions and graphic content in the development of websites and other design related tasks.

 

 

Using innovation to redefine a design brief within time and cost constraints. Presenting finished design and concepts to managers and clients.

 

3. Mr Price Home (Style Shoot & Marketing)

Packaging Designer (Part Time) February 2016 - August 2016

Redesign old packaging with new logos and fonts.

Proof checking all artwork.

Repro artwork for suppliers.

Produced line drawings for packaging.

Edited images on Photoshop for packaging.

 

Digital Retoucher October 2013 - August 2016

Retouch all product images according to standards that feel natural and authentic.

Name, upload, and archive each product for web page.

Create color swatches for each product.

Oversee retouching schedule ensuring images are delivered in timely manner.

Make changes as needed to live images that do not meet standards to maintain consistency within cropping, exposure, product retouching.

Correspond to any requests and inquires about product and resolving in a timely fashion.

Ensure images are concise and consistent across web page.

Maintain digital asset library management

Partner with Style Shoot Team on retouching direction for assigned creative shoots ensuring overall

 

vision is executed appropriately.

Partner with Style Shoot Team on additional retouching or cut out design needs for print, online and email campaigns.

Creatively edited images to fabricate alternate views for web pages.

Assisted team as needed during smaller shoots and overall production coordination.

 

4. Centre for Fine Art Animation and Design (CFAD)

Fine Art Lecture January 2011 - 2013

Developing and implementing new methods of teaching to reflect changes in research

Designing, preparing and developing teaching materials

Delivering lectures, seminars and tutorials

Assessing students’ coursework

Moderating Exams, Setting and marking examinations

Supporting students through a pastoral/advisory role

Reports on progress and development of course output. (Fortnightly Reports)

Undertaking personal research projects and actively contributing to the institution’s research profile

Writing up research and preparing it for publication

Supervising students’ research activities

Participating in staff training activities

Representing the institution at professional conferences and seminars

Assisting in administrative duties

 

5 . First Art Printers

Skilled DTP / Repo Operator May 2007 - 2010

Basic DTP and artwork creation

Plan and oversee design projects

Large format printing

Packaging Design (Scoring, die cutting and template creation)

 

 

Spot Varnish, Spot Colour, Pantone Colour and CMYK colour matching

Book layouts and Cover Design

Wedding card layout

Digital printing (Minolta printers)

Client Liaisons

Education

Tertiary Education

Durban University of Technology (DUT)

Duration : 2003 – 2006

Qualification : Fine Art - Diploma

University : Durban University of Technology (DUT)

*Academic record on request

Centre for Fine Art Animation and Design (CFAD)

Duration : 2008 - 2012

Qualification : Graphic Design - Diploma

Course Studied : Design Studies, Digital Design, Animation and Fine Art

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