

Grant Strydom
Marketing / Advertising / Public Relations
Services provided
I am a dynamic professional with a passion for digital marketing, social media, and content creation. My work focuses on
crafting impactful strategies that resonate with diverse audiences and deliver meaningful results.
Experience
Social Media & Content Creation Manager (Oct 2024 - Present)
Well-Being Reality & Legend Infusion
- Developed content strategies aligned with business goals to increase engagement and conversions.
- Conducted industry research to identify trends and keyword opportunities.
- Created high-quality content, including blogs, social media posts, video scripts, and email campaigns.
- Designed and optimized content funnels to enhance lead generation.
- Performed A/B testing to improve content performance.
- Monitored analytics to refine strategies and achieve KPIs.
- Ensured brand voice consistency across all content.
- Led and managed a team, providing training and constructive feedback.
National Social Media Team Leader (June 2023 - Oct 2024)
Herotel
- Oversaw national social media operations and strategy.
- Managed and optimized social media accounts across various platforms.
- Developed and executed paid and organic social media campaigns.
- Monitored social media analytics and adjusted strategies accordingly.
- Engaged with online communities and built relationships with brand advocates.
- Conducted trend research and implemented industry best practices.
- Trained employees on social media policies and compliance.
Regional Social Media Coordinator (Nov 2022 - June 2023)
Herotel
- Created and managed engaging content for multiple social media platforms.
- Developed and implemented a comprehensive social media strategy.
- Engaged with the online community and built brand relationships.
- Monitored and analyzed performance metrics using analytics tools.
- Managed social media advertising budgets and optimized ad performance.
- Ensured compliance with social media laws and best practices.
Social Media Specialist (Freelance) (Feb 2022 - June 2022)
First World Imports & Exports
- Managed social media channels, including Facebook and Instagram.
- Developed content calendars using scheduling tools like Meta Business Suite and Hootsuite.
- Increased organic social media following.
- Conducted audience and trend research to enhance engagement.
- Created and executed social media campaigns and competitions.
- Developed a unique brand personality for social media.
Sales Specialist (Contract) (June 2022 - Oct 2022)
VOX
- Promoted and sold products/services to prospective customers.
- Conducted cost-benefit analyses to meet customer needs.
- Managed customer relationships and handled complaints to reduce cancellations.
- Achieved sales targets and provided market insights.
Marketing Consultant (Freelance) (Feb 2022 - June 2022)
Tru Beauty
- Developed marketing strategies tailored to business objectives.
- Provided brand positioning and content recommendations.
- Analyzed customer engagement and optimized marketing efforts.
Assistant General Manager & Marketing Manager (Contract) (Nov 2021 - Mar 2022)
Jemimas Hospitality
- Managed marketing initiatives to enhance brand visibility.
- Oversaw general operations and team coordination.
- Developed promotional strategies and executed campaigns.
Marketing Specialist (Contract) (Mar 2020 - Nov 2021)
Castellano Beltrame
- Created and implemented marketing campaigns.
- Conducted market research to improve brand positioning.
- Developed digital marketing strategies.
Front Office Administrator (Contract) (Dec 2018 - Mar 2020)
Olivewood Private & Golf Estate
- Managed front desk operations and guest relations.
- Assisted with administrative and customer service tasks.
Salesperson (Part-Time) (Mar 2017 - Mar 2020)
Sapori Italiani
- Provided customer service and handled product sales.
- Assisted in inventory management and store operations.
Promoter (Part-Time) (Mar 2017 - Mar 2020)
P!nk Brand Management
- Represented brands at promotional events.
- Engaged with customers to drive product awareness.
Education
I hold a diverse educational background that includes a range of qualifications and achievements:
Advanced Certificate in Business Management (MANCOSA): This certificate covers essential topics such as Principles of Management, Marketing, Information Systems, and Accounting, providing a strong foundation in business. Cum Laude Awarded
National Diploma in Marketing Management (MSC Education Online): This diploma, stands out with six distinctions, showcasing excellence in modules like Social Media Management, Relationship Marketing, Brand Management, and more. It covered a comprehensive curriculum, including Computer Proficiency and Tactical Marketing.
Certificate in Strategic Digital Marketing (MANCOSA): This certificate underscores expertise in the strategic aspects of digital marketing.
Google Creative Campus - Fundamentals of Digital Marketing: This program added digital marketing skills to the repertoire.
Matric (Port Rex Technical High School)
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