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Mossel Bay
Amanda Maree

Amanda Maree

People Change Management Lead

Upper Management / Consulting

Mossel Bay, Eden District Municipality

Social

Services offered

I am a Strategic People Change and Communication Leader with 30+ years’ experience in change management, coaching, communication, and leadership development across public and private sectors. Known for simplifying complex change, driving culture transformation, and delivering measurable results.

Change management
Coaching
Communication
Leadership development
Culture transformation
Approximate rate: ZARR 1,060 per hour

Experience

Absa Group Limited 

  • Lead: Strategic People Change & Communication (2023–Present)
    Directed change and communication strategies across Absa Technology; embedded new values, created digital engagement platforms, and led culture transformation programmes.
  • Lead: People Change & Communication Specialist (2021–2023)
    Managed people change for the Ultimate Banking programme, mitigating change fatigue, building resilience, and enabling nationwide branch rollout.
  • Enterprise People Change Specialist (2019–2021)
    Institutionalised change management as a core competency, built a practitioner network, and developed enterprise-wide change governance standards.
  • People Change Management Lead (2017–2019)
    Participated in change initiatives during Absa’s separation from Barclays, including brand launch and change resilience programmes.

Education

  • BA (Languages) (UFS), 1983
  • Higher Diploma in Education (UFS), 1984
  • Certificate in PR Practice (CPUT), 1992
  • Women in Engineering: Women Leadership Development Programme (2019 – 2020)
  • Certificate in Career Coaching (Success Factory) (2007)
  • International Certificate: Change Management Practitioner (APMG) (2017)
  • International Certificates: Change Management Practitioner (HCMBOK) & Expert Professional (HCMI) 2021

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