Loyalty Manager - Cape Town, South Africa - HotelJobs

HotelJobs

Verified Company

Cape Town, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

An exciting opportunity has opened up for savvy Marketer familiar with and passionate about the Fitness and Health space. This role is responsible for owning the day to day Loyalty and CRM function for a leader in the Health & Fitness arena,working closely with Marketing and cross
- functional teams to refine and optimize how we engage and retain our customers, based on customer insight, business needs, and analytics by;

This role 'owns' the platforms used to execute loyalty and CRM initiatives and be responsible for audits of these systems ensuring quality and accuracy are always maintained.

This role will see you play a pivotal role in the organisation in being the enabler of strategic and tactical initiatives
This role supports the Head of Loyalty and business to execute a best in class loyalty experience.

Reqs

35 years experience in marketing within a consumer driven industry and/or loyalty CRM marketing
Bachelors degree or equivalent (e.g. NQF level 7) in Marketing, Direct Marketing or businessrelated field.
Demonstrated experience with Database management platforms (CDP), CRM tools, and Loyalty Programmes
Previous experience running & optimizing loyalty & CRM initiatives programme
Proficient in Microsoft Office suite.
Strong understanding of CRM principles and omnichannel customer experience.
Ability to effectively manage multiple priorities at a fast pace
Attention to detail, strong planning and organizational skills
Demonstrates strong strategic thinking
Excellent written and verbal communication skills
Advanced presentation skills
Possess keen analytical and quantitative skills; ability to think critically and use data to derive insights

and inform marketing plans.

Strong project management skills, managing internal and external stakeholders, and multiple campaigns at once
Fluency in English (oral and written) with excellent writing skills liaise effectively with Englishspeaking stakeholders

We'd love you to have

Experience and knowledge with working on previous Loyalty systems but not essential.
Familiarity with rewards program and/or implementation is desirable
Understanding of the Quick Service Restaurant / Retail industry
Experience with Point of Sale integrations and/or the role it plays in loyalty configuration
Attention to detail and meticulous accuracy in configuration of offers and campaigns
Experience of working in a team environment with a strong customer service focus.
Strong communication and collaboration skills.
Resilience and flexibility to deliver exceptional customercentric solutions.

We'd like you to have

Deep understanding of current and future digital trends across all CRM & Loyalty platforms
Experience in working with loyalty platforms such as Cheetah and Comarch
An appreciation for living a fit and healthy lifestyle (which will uncover opportunities to find

inspiration for the work you will do)

What success looks like [Key Performance Indicators (KPIs)]

Reaching redemption rate targets of campaigns
Improved user retention and reduction in churn
Increase in customer lifetime value
Proven results that segmentation / personalisation drives improved engagement and retention
Improvement in performance and efficiencies of internal workflows and processes