Senior PR Account Manager: Fashion, Beauty - Cape Town, South Africa - Viv Gordon Placements

Viv Gordon Placements
Viv Gordon Placements
Verified Company
Cape Town, South Africa

1 week ago

Thabo Mthembu

Posted by:

Thabo Mthembu

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Description

Responsibilities:

Account Management (Clients & Team)

  • Independently handle multiple client accounts
  • Is the client's primary daytoday contact and earns client respect, trust, and confidence
  • Develops, manages, and executes PR strategies/plans, projects, campaigns and events with ease and success
  • Coordinates and supervises staff and external vendors that render services
  • Manages team growth
  • Manages marketing and PR budgets and the process of keeping track of profits for the team
  • Drives initiative in the team based on client needs.
Media Relations

  • Has a thorough knowledge of lifestyle media and the influencer landscape. Understands how the media works and knows how to engage appropriately with journalists and influencers
  • Builds and maintains good working relationships with journalists and editors
  • Keeps abreast of digital/social/web media trends and is able to identify opportunities for clients
  • Identifies media trends and themes and is able to capitalise on these to the client's advantage
  • Builds and maintains relationships with key influencers in the digital media space, as well as celebrities where possible.
Content Generation

  • Originates or manages the origination (via clear, timeous, written briefs including key messages, deadlines, audience and supporting info) of innovative copy and text, press releases, articles, etc.
  • Is proactive about providing creative ideas and angles for articles/press releases/online content.
Planning & Reporting

  • Drafts and manages critical timelines as part of communications plan
  • Is able to accurately brief service providers and manage critical timelines
  • Manages the compilation of feedback reports (with the team) before submission to AD for signoff. Is responsible for the doc before submission to AD
  • Develops accurate project budgets and monitors them effectively
  • Reports daily to AD regarding account status, administrative matters, and any problem areas.
Strategy

  • Supports Account Director (AD) by drafting PR plans that are well structured, detailed, creative and well thoughtout
  • Manages team input to complete strategies.

Requirements:


  • Industry relevant qualification
  • 5+ years' experience within a traditional PR agency
  • Fashion, Beauty, Home, Lifestyle client experience
  • Planning and Organising
  • Works across multiple accounts and is able to prioritise and manage projects and team members effectively
  • Time management for self and others
  • Set priorities, timetables and goals for self and others
  • Manages time for optimum productivity and maximum billability
  • Attention to Detail: Checks for accuracy and consistency in all tasks for self and others
  • Problem Solving: Logical and clear approach to resolving problems. Ensures that corrective actions are implemented
  • Communication skills (verbal and written)
  • Effectively expresses ideas and explains plans and actions to others.
  • Checks for understanding when speaking to others
  • Plans presentations logically, using visual aids
  • Possesses or employs strong writing, editing, and proofreading skills
  • Innovative
  • Applies experience and specialist knowledge to accomplish the job
  • Brings ideas to the table for discussion with the management team
  • Works to transfer knowledge and skills to junior team members.

City:
Cape Town


Country:
South Africa


Level of Expertise:
Mid-Senior


Remuneration:
Negotiable


Reference Number:
#Tam689


Tamara Wolpert:

GM & Consultant
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