Market Intelligence - Johannesburg, South Africa - Engen

Engen
Engen
Verified Company
Johannesburg, South Africa

1 week ago

Thabo Mthembu

Posted by:

Thabo Mthembu

beBee Recruiter
Description

Purpose of the Job:


Responsible for developing Market Intelligence reports (by Sector &/or Product Category), Sector Marketing Plans for Key Sectors and growing the Sales Pipeline by Sector in support of the Business Plan.


Who You Are:


  • Excellent communication skills and ability to build solid relationships with individuals at all levels, in multiple geographies and business functions, both internally and externally.
  • You are dynamic thinker with a high aptitude for learning.
  • You have built credibility within your organization and amongst your peers.
  • You have a reputation for being insightful and operating with integrity.
  • You influence people from different levels of the organization.
  • You are innovative, curious, selfdirected and results orientated.
  • Must be able to multitask and project manage many tasks simultaneously.
  • Ability to work under continual deadlines.

What you'll have done before:


  • NQF Level 7 (Degree in Commerce/ Marketing or related)
  • 5 years' experience in Statistical Analysis or experience in B2B Customer Research

ADVANTAGEOUS:

  • Project Management Certificate
  • Customer Service experience

Exciting Challenges you might face in the role:

  • Immerse yourself in various aspects of the organization, division and department.
  • Play a significant role in the adoption of the Salesforce CRM system within Engen's B2B business
  • Regular present to Frontline Staff and their Customers

What you'll have done before:


  • MARKET INTELLIGENCE & ANALYSIS:
  • Provide market intelligence by establishing relationships and monitoring the Petro-chemical market for trends, monitoring emerging players and performing in-depth research, identifying and gathering competitive marketing intelligence, create a repository of market intelligence and ensure a user friendly method for users to access information
  • Scan the environment and marketplace for innovative fuel and chemical growth opportunities
  • Compile a monthly competitive report to ensure up to date competitive analysis with relevant industry players.

SECTOR MARKETING STRATEGIES:

  • Develop and obtain approval for Sector Marketing Plans for selected market sectors to drive and support the Business Plan objectives

CUSTOMER & MARKET SEGMENTATION:

  • Conduct Customer/market segmentation (through developing, conducting and maintaining customer tier analysis) in order to create and implement appropriate customer value propositions.

BUSINESS SUPPORT:

  • Grow the Sales pipeline through identifying Prospects & Compiling Sales Campaigns in Salesforce
  • Provide research in support of Sale Efforts wrt tender proposal development
  • Respond to market intelligence requests and industry trends from innovation teams and executive management

MASTER DATA:

  • Ensure data integrity through maintenance of customer data to ensure accuracy of records
Upskill internal stakeholders by developing and facilitating market intelligence training


Job Location:

Johannesburg:

Job Advert Closing Date:
All job adverts close five days after date posted


Engen's approved Employment Equity plans and targets will be considered as part of the recruitment process.

Important Information:


  • The appointment will be made in line with Engen's Employment Equity Strategy.
  • Engen reserves the right not to make an appointment.
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