Digital Media - Johannesburg, South Africa - Recruitment Dynamix (Pty) Ltd
Description
The
Programmatic Specialist is responsible for the setup, execution, and day-to-day operations of programmatic campaigns across various media types and platforms including display, video, mobile, and social.
Key Job responsibilities would include, but are not limited to:
Admin
- Delegate and verify accuracy of data entry tasks
- Coordinate tagging & pixeling workflow with adops during campaign setup
- Own scheduling, calendar invites, and notetaking for vendor meetings
- Build out IO and tactics in DSP/PMD per direction of senior team members
- Assist in prelaunch QA
- Monitor daily pacing and performance reporting from all relevant sources: DSP, 3PAS, 3PAV, etc.
- Perform basic analysis and execute daily optimizations
- Proactively collaborate with DSP reps and senior team members on optimization tactics
- Identify and escalate any issues to appropriate internal/external contacts
- Assist senior team members with client deliverables
- Participate in weekly status meetings with agency partners
- Become an expert in assigned platform(s), mastering the nuances and best practices of campaign setup, execution, and optimization options
- Attend training courses per manager direction
- Develop a functional understanding of our capabilities, internal tools, and our client business
- Assist with presentation of case studies to internal team
Qualifications:
- 1 year of experience in digital media experience across display, video, social and/or mobile; a minimum of 9 months of inconsole experience with audiencebased RTB media with the ability to manage bid pricing and optimization levers to meet client pacing and performance goals
- Command of digital media math
- Solid grasp of digital media systems and tools (ie. ad servers, tagging, ad verification, viewability)
- Understanding of ad networks, exchanges and/or auction marketplaces and ability to define "programmatic buying"
- Proficiency in MSFT Office; with particular experience in manipulating data within Excel (pivot tables, lookup functions, etc.)
- Strong analytical, problem solving, and critical thinking skills
- Multitask, prioritize, and work both collaboratively & autonomously
- Maintain excellent attention to detail in a fastpaced environment
- Ability to quickly learn new technologies and stay on top of a constantly evolving suite of platforms, vendors, and inventory
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