SEO and SME Specialist - Sandton, South Africa - Leroy Merlin

Description

Description

Key Responsibilities:

Develop and implement a comprehensive SEO strategy aligned with our business objectives

Conduct in-depth keyword research to identify high-value opportunities and optimise our content accordingly

Define and track key SEO KPIs, such as organic traffic, rankings, click-through rates, and bounce rates

AnalySe and report on SEO performance, providing actionable insights and recommendations for improvement

Collaborate with our web development and content teams to ensure SEO best practices are properly implemented across our website

Optimise our website's architecture, content, and metadata to improve crawlability and search engine visibility

Stay up-to-date with the latest SEO trends, algorithms, and best practices, adapting our strategy as needed

Manage our relationship with our SEM agency partner, setting clear targets and expectations for campaign performance

Work closely with the agency to develop and optimise our paid search campaigns across Google Ads and other relevant platforms

Review and provide feedback on keyword research, ad copy, and landing page optimization to ensure alignment with our goals

Monitor and analyse campaign metrics, such as click-through rates, conversion rates, and cost per acquisition, holding the agency accountable for meeting agreed-upon targets

Identify opportunities for campaign expansion and optimisation, collaborating with the agency to test new ad formats and targeting strategies

Collaborate with our broader marketing team to ensure alignment between our paid and other marketing efforts.

Qualifications and requirements:

Bachelor's degree in Marketing, or related field.

Proven experience in SEO and SEM, with a track record of driving organic search growth and paid campaign performance

Experience managing agency relationships and holding partners accountable for delivering results

In-depth knowledge of SEO best practices, including on-page optimization, technical SEO, and link building

Proficiency in keyword research, content optimisation, and SEO reporting using tools like Google Analytics, Search Console, and SEMrush

Strong understanding of paid search campaign management, including bid management, ad copywriting, and landing page optimisation

Excellent analytical and problem-solving skills, with the ability to derive actionable insights from complex data sets

Strong project management and communication skills, with the ability to collaborate effectively with both internal teams and external partners

Passion for staying up-to-date with the latest digital marketing trends and best practices

If you're a results-driven SEO and SEM specialist with a passion for driving organic growth, maximising ROI, and managing agency relationships, we'd love to hear from you.