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Media Planner - Sandton, South Africa - Publicis Groupe
Description
Job Description
As Digital/ATL Media Planner you will be responsible for planning, negotiating and executing media plans, managing day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.
Your specific responsibilities will be:
• Assisting digital media strategy and other media planners development for top tier clients
• Developing and managing digital media and ATL plans; negotiating and purchasing media
• Managing the day-to-day implementation, and optimization of campaign activities
• Managing campaign authorizations, budgets, and reconciliation process
• Interacting daily and maintaining rapport with media publishers
• Analysing research data and media/marketing information; sharing information with clients
• Monitoring and assessing ongoing campaign performance; assisting in strategic analysis of campaigns
• Other responsibilities as assigned
Qualifications
What we are looking for:
• Bachelor's degree related with Advertising, Marketing or Economics, or a minimum of 1 year of experience working in digital planning (display)
• Good use of digital planning tools: MS Office, TomMicro or Galileo, Comscore and Verification
• Able to express oneself clearly and concisely in oral communications
• Writes in a clear, compelling, and concise manner
• Organizes ideas and information logically and sequentially
• Develop client reports that are clear, compelling, and persuasive
• Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
• Fluent in English (minimum B2)
• Have offline media planning knowledge and heave users of media planning' tools
• Know and use all digital disciplines: Display, SEM, SEO, Affiliation, Social, Programmatic
Additional requirements
