Product Manager - Isando, South Africa - Barloworld Equipment

Barloworld Equipment

Verified Company

Isando, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Key Output

Long term vision and Strategy for products
Industry Ambassador representing BWE and CAT, internally as well as externally.
Development and execution of the overall product strategy
Maintain internal relationship with Marketing, Sales, Supply Chain, AfterSales, LOB & Caterpillar.
Facilitate S&OP process i.e. machine forecasting, marketing intelligence, growth plan execution, CAT & BWE Alignment
Develop pricing strategy: machine configurations and price alignment with Sales and Caterpillar including special pricing and sales price list
Maintain and build external relationships with other CAT Dealers as well as customers
Drive sales/product group PINS by prospecting for new customers and managing existing customer base with the sales teams
Proactively identifying specific opportunities by product group /customer and
Develop support programmes to drive product sales & targets, Increase machine sales, PINS, and profitability.
Use existing product programmes to proactively offer added value and solutions to customers
Identify and implement marketing strategies, visit potential customers to achieve incremental machine sales,
Implement actions reflected in the annual marketing/business plan
Act as a single point of contact between all Dealer departments, customers, and Caterpillar regarding represented product(s)
Analyse problems/opportunities and recommend sales strategies to improve sales efforts
Analyse and report significant competitive activity affecting sales of represented Product(s)

Qualification, Experience and Competencies

Tertiary Qualification or Equivalent
B. Engineering/Marketing Degree an advantage
2 to 5 years' related business experience in sales/marketing environment
BWE Leadership Development Course (MMDP) an advantage
High competence in Microsoft Office,
Data analysis skills/background
Product knowledge/overview,
Sound Business Acumen
Sales Competencies (according to Global S Competency Assessment
Influencing and negotiation, Problem solving skills, Relationship management and Customer responsiveness