Medical Copywriter - Cape Town, South Africa - Cipla

Cipla

Verified Company

Cape Town, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Division:

OPERATIONS (COMMERCIAL)

Department:

INTERNAL AGENCY

Employment Type:

PERMANENT

Job Purpose:

The Medical Copywriter is responsible for research, development, and implementation of all marketing medical copywriting. The position collaborates with the departments of Regulatory, Quality, Legal, Marketing, Sales, corporate communications, and internal communications divisions of Cipla SAGA region to create a content repository by therapeutic category and by focus brand to provide readily approved content for usage across all channels and all mediums

Key Accountabilities (1/4):

Deliver a content repository by business unit, by therapeutic category and by focus brand.

Garner and synthesise all medical related content for identified therapeutic areas and focus brands.
Implement approved templates to standardise the journalistic style and format of common content e.g., E-Detailers.
Management of the appropriate content per template
Deliver required content as per brief for routing through sign off process and execute necessary changes

Key Accountabilities (2/4):

Establish and maintain the business process and rules for the continual updating of the Content Repository (excluding packaging)

Responsible for the last line of signoff for all medical related copy for marketing and comms collateral
Custodian of the content repository and templatised content in alignment with regulatory and governance requirements

Key Accountabilities (3/4):

Research relevant Pharma sector topics for key customer segments

Custodian of thoughtleadership content on sectorrelated topics for publication across multiple channels e.g., LinkedIn, Website, CEP
Facilitate collaboration with the incumbent partners (agencies and freelancers) to document the Cipla Brand Journalistic styleguide
Lead collaboration meetings with marketing teams to create compelling benefitled customer communications (for B2B, B2B2C distribution)

Key Accountabilities (4/4):

Write the medical-related content required for the Customer Engagement Platform (CEP)

Manage relationship with existing content providers e.g., Denova Medical and Freelance writers to curate and, where necessary, write all and any content required for CEP.

Education Qualification:

BSC or related biomedical field degree

Relevant Work Experience:

At minimum of 5 years' experience as a respected creator of health or medical related content
Minimum 2 years work experience creating compelling messages in B2B writing essential
Minimum 3 years work experience in the pharmaceutical industry
Proven understanding of clinical data
Exceptional writing skills are mandatory
Proven knowledge of the B2B, B2C, B2B2C environments

Relevant Skills:

Proven editorial skills. Outstanding command of the English (or primary customer) language
Proven B2B writing skills with associated Business Acumen
Training in translating clinical studies into multichannel content stories
Skill at both longform content creation and realtime (shortform) content creation and distribution strategies and tactics
The ability to think like an educator, intuitively understanding what the customer needs to know and how they want to consume the information
Clear articulation of the business goal behind the creation of a piece (or series) of content pieces

Attention to detail

Proven ability to work under pressure
Solid experience in managing multiple stakeholders

Job Location:

CAPE TOWN - Head Office

EE Requirement:

Cipla is an Employment Equity employer and this position will be filled based on our Employment Equity Plan