Jobs
>
Midrand

    Paid Search Manager - Midrand, South Africa - Deka Minas (Pty) Ltd

    Deka Minas (Pty) Ltd background
    Full time
    Description

    Plan, develop, execute, track and report across paid search and Google Ads display campaigns. Manage key media strategies across paid search, social and display channels, as well as effectively manage and optimize each channel and Google Ads display campaigns. Possess a firm understanding of the primary online marketing channels: SEO, paid search, social platforms, content marketing, targeting, and retargeting. Have working knowledge of the paid search platforms and implement campaigns and have the ability to work across multiple accounts.

    RESPONSIBILITIES

    Paid Search Planning

    To manage and deliver Paid Search planning activities. Develop and update the operational digital marketing plan to align the plan with business goals; contribute to the overall alignment of the marketing plan to the goals of the business.


    Marketing Campaign Development

    Develop tactical Paid Search strategies to assist in the achievement of operational marketing goals. Manage online marketing campaigns and negotiate service level agreements to ensure successful campaigns and value for money. Plan, coordinate, and supervise activities relating to campaigns.

    Paid Media

    Develop and/or deliver a plan for significant aspects of a product, service or marketing area under guidance from senior colleagues. To manage the performance media including but not limited to PPC and Google Ads Display, activities by brand.


    Project and Portfolio Management

    Plan and manage the delivery of projects within an area of professional expertise, using an appropriate project management methodology to give assurance that intended outcomes are achieved. Manage a portfolio of projects while reporting to senior colleagues.


    Stakeholder Engagement

    To liaise with key resources and stakeholders (Marketing Managers, Channel Managers, Wider Digital function and Digital Marketing Team). Develop stakeholder engagement through identifying stakeholders, finding out their needs//concerns and reacting to these to support the communication of business information and decisions.


    Budgeting

    Deliver a budget for an area of the organization or conduct complex analyses on budget progress in other areas of the organization. Manage the media budgets and ensure a high return on advertising spend (ROAS).

    EDUCATION

    Grade 12/ SAQA Accredited Equivalent (Essential); Relevant degree and/or

    Diploma (Advantageous)

    EXPERIENCE

    3-5 years' hands-on experience within a PPC campaign management environment (Essential);

    3-5 years' digital marketing experience (Essential);

    Experience within a financial services industry and Ecommerce (Advantageous)

    Managerial Experience

    2 or more years experience of planning and managing resources to deliver predetermined objectives as specified by more senior managers (Essential)

    TASKS

    Responsible for the development of marketing campaigns using paid digital channels.

    Working closely with all media partners such as Google, Facebook and agencies.

    Developing and implementing campaign plans to achieve key performance metrics by brand.

    Partner with marketing team members to develop integrated efforts across channels, on new and upcoming campaigns.

    Develop a total understanding of digital audiences marketing thought targeting technics.

    Provides campaign performance reporting and analysis on a daily, weekly and monthly basis.

    Work with Marketing Managers and channel peers, as needed, to finalise and agree budgets and volumes and KPI's.

    Ongoing audits of search and display channels for each brand and provide insight as to how ROI can be increased.

    Responsible for the Adword budget allocation and planning, and subsequent reporting.

    Understand and manage creative campaigns to improve ad performance and quality CTRs.

    Work with Designers or Developers to optimize landing pages for optimum quality scores and create branding of banners, etc. for key data capture.

    Ensure evaluation and tracking to monitor campaigns and A/B testing setup and tracking is in place.

    Contribute to campaign performance reports, using data to tell stories, and provide actionable insights for team members.

    Please note that by submitting your personal information to Deka Minas you free-willingly issue the business consent to make use of such data for the specific purpose of securing you either permanent or temporary employment. Our business makes use of a POPIA compliant database and you have the right to access, right to correction and right to deletion of your personal information



  • The Recruitment Council Johannesburg, South Africa

    Job Purpose: · Plan, develop, execute, track and report across paid search and Google Ads display campaigns. Manage key media strategies across paid search, social and display channels, as well as effectively manage and optimize each channel and Google Ads display campaigns. Poss ...


  • Deka Minas (Pty) Ltd Midrand, South Africa Full time

    JOB PURPOSE · Plan, develop, execute, track and report across paid search and Google Ads display campaigns. Manage key media strategies across paid search, social and display channels, as well as effectively manage and optimize each channel and Google Ads display campaigns. Poss ...


  • Letsema Johannesburg, South Africa

    As the Paid Media Manager, you will be an integral part of the performance marketing team. You will have a keen interest in delivering world class campaigns that are constantly optimized and exceed targets. You will be responsible for planning, campaign management and reporting. ...


  • She Recruits Midrand, South Africa

    Bcom Marketing, Communication, or similar and relevant field of study · **Skills and experience required**: · Experience in a FMCG is non-negotiable · Experience in Performance Marketing led campaign · Must have experience with with online retailers such as Takealot, Superbalist, ...

  • The change Lab

    Digital Strategist

    4 days ago


    The change Lab Midrand, South Africa

    We are a proud internationally recognised Digital Marketing Company that is equipped and experienced enough to assist Start-ups, SME's and larger Business Organisations. · **Position Title**:Digital Strategist · **Reporting to**:Managing Director · **Based at**:Midrand Head Offic ...

  • The Change Lab

    SEO Specialist

    1 week ago


    The Change Lab Midrand, South Africa

    Responsibilities: · - Reviewing and analyzing client websites for areas that can be improved and optimized according to the Search Engine Optimisation Best Practices (On page, Off page and Technically) · - New client set-ups according to The companies internal SEO process · - Eff ...


  • The change Lab Midrand, South Africa

    We are a proud internationally recognised Digital Marketing Company that is equipped and experienced enough to assist Start-ups, SME's and larger Business Organisations. · **Position Title**:Head of Digital Strategy · **Reporting to**:Managing Director · **Based at**:Midrand Head ...


  • Hahn Collections (Pty) Ltd Midrand, South Africa

    Hahn Collections, a prominent debt collection firm headquartered in Midrand, is actively seeking a dynamic and driven Marketing Executive to join our expanding marketing team. · As a Marketing Executive at Hahn Collections, you will play a pivotal role in our business development ...


  • She Recruits Midrand, South Africa

    Experience with a multinational FMCG is essential and a willingness to relocate internationally. Qualifications required: · Degree or 3 year diploma in Marketing and Communication or relevant fields - essential · Additional certificates in Google (adwords, analytics), SEO, UI / U ...


  • Vodafone Midrand, South Africa

    **Role purpose**: · **Your responsibilities will include**: · Deliver role -specific sourcing strategies and other talent identification initiatives · Conduct benchmark research to generate talent insights for decision making. · Manage recruitment surveys and analytics-and use th ...


  • Vodafone Midrand, South Africa

    **Role purpose**: · **Your responsibilities will include**: · Deliver role -specific sourcing strategies and other talent identification initiatives · Conduct benchmark research to generate talent insights for decision making. · Manage recruitment surveys and analytics-and use th ...

  • Capital Auto World

    Marketer

    5 days ago


    Capital Auto World Midrand, South Africa

    **MARKETER** · **Duties & Responsibilities** · We are looking for someone who will be able to fulfill the following requirements: · - Plan, co-ordinate and execute the promotional plan for the Business Unit · - Develop Social Media marketing content and manage them across all cha ...

  • HotelJobs

    Cw 415275

    1 week ago


    HotelJobs Midrand, South Africa

    **Employer Description** · a state-of-the-art conference and events venue. · One of our clients is currently in search of a Sales and Events Coordinator for their sought-after conference and events venue. · **Qualifications** · - 2-3 years' experience in Sales and Events. · - Rel ...


  • Scholtz Partners International (Pty) Ltd Midrand, South Africa

    Executive Assistant · Area; Midrand · Salary; R R70 000 CTC depending on work experience · Minimum Requirements · English and Afrikaans speaking · 5 years plus Executive Assistant experience · HR Experience and knowledge · Diary management experience as well as knowledge of trave ...


  • Karibaa Midrand, South Africa InternshipSHIP

    **Digital Marketing Intern (Midrand)** · **Full Job Description** · **What we're looking for**: · - A proactive tech-savvy digital marketer · - Degree in Marketing/Brand Management/Brand Communication · - BBA/BCOM in Marketing/Brand Management/Brand Communication and similar · - ...


  • F and G Sourcing Specialist Midrand, South Africa

    Our **Renewable Energy Client** is currently looking to expand their team with a **Bid/Tender Officer** based in **Midrand, JHB** · **Qualifications and Requirements**: · - Minimum of 3 years of experience in bid/tender management. · - Strong knowledge of bid/tender best practice ...


  • Colgate-Palmolive Midrand, South Africa

    No Relocation Assistance Offered · Midrand, Gauteng, South Africa · **Who We Are** · Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care a ...


  • Spinnaker Software Midrand, South Africa

    **_Join a team that thrives on collaboration and will offer an environment that feels as familiar as home. We all have and support each other to reach the same goal - Excellent Customer Service_** · - We are searching for a Implementation Technician that will join our Gauteng tea ...


  • Vodafone Midrand, South Africa

    **.**: · **When it comes to putting people first, we're number 1.** · The number 1 Top Employer in South Africa. · Certified by the Top Employer Institute 2024. · **Role Purpose/Business Unit**: · The Talent Acquisition team is dedicated to managing end to end hiring process acro ...

  • MPRTC

    Creditors Clerk

    1 week ago


    MPRTC Midrand, South Africa

    **As a Creditors Clerk, you'll play a pivotal role in the smooth functioning of the financial engine that keeps our clients fashion empire running. Your primary responsibility will be to manage the creditors payment function the beating heart of our financial success.** · **Requi ...