Commercial Manager - Cape Town, South Africa - MaraisButton & Associates

MaraisButton & Associates

Verified Company

Cape Town, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Fairtrade Africa (FTA) is the umbrella network organization representing Fairtrade certified producers and workers in Africa. It has four (4) regional networks - Eastern Africa; Southern Africa; West Africa; and Middle East and North Africa.

Established in 2005, FTA aims to effectively represent producers and workers within the International Fairtrade System and provide services to them that contribute to the improvement of their livelihoods.

The FTA Board directs policy and strategic development of the organization.

FAIRTRADE AFRICA PURPOSE:
To improve the socio-economic conditions of African producers through increased access to better trading conditions.

ABOUT THE JOB

To plan, coordinate and implement market access and penetration strategies, offer advocacy and resource mobilization support, implement awareness campaigning and interface with various governmental and global stakeholders for all Fairtrade products.

To optimize sales channels for producer commodities under Fairtrade terms whilst increasing volume and producer impact in the medium and long term.

LOCATION:
South Africa, Cape Town

REPORTING LINES:

Post holder reports to:
Technical:Commercial Director

Administrative:
Head of Region - Southern Africa Region

Staff reporting to this post:
None

BUDGET RESPONSIBILITY:
Yes

DUTIES & RESPONSIBILITIES

Key Performance Areas

Market Access Management

Develop the route to market strategy aligned to the commercial strategy to optimize market forces. This includes the north and south markets
Continuously explore opportunities for expanding coverage into new geographical areas and sales channels of all Fairtrade products
Map out on a continues basis all producer market opportunities for Fairtrade products and actively match the markets to the products for onward communication with the producer networks
Track sales using provided platforms
Promote Fairtrade products to the target audience through strong linkages
Ensure effective communication with relevant stakeholders in a structured manner.
Provide support during resource mobilization project proposal writing opportunities.
Develop weekly, monthly, quarterly & annual business reports / plans, in conjunction with the Commercial Director.
Budget Management. Optimize the budget with smart spending. Track, control, evaluates all spending.

Key Account & Stakeholder Management

Develop a key account management strategy with uptodate joint business plans for each account
Develop and execute customer retention strategies
Strategic management of key stakeholders' relationships like Product Managers, National Fairtrade Organizations, buyers, government agencies and donors across the globe.
Collaborate with programme teams to understand and offer business capacity support.
Engage with buyers, providing product specific data to shape the implementation of the market access strategy
Through the programme teams, ensure producer participation in market access and strategy forums, product trade fairs and exhibitions.
Represent Fairtrade Africa at buyer meetings within the Fairtrade network, attending relevant conferences as required.
Product quality profiling for different market segments

Customer / Trade Marketing

Develop customer marketing plans aligned to the commercial strategy
Ensure retail instore branding is executed as documented in the customer marketing plans
Collaborate with the Marketing Manager to execute consumer communication.
Facilitate and coordinate trade fairs and buyers' field visits.

Supply Chain Management

Understanding Fairtrade standards and enforce adherence in the supply value chain
In collaboration with the program team, determine market demand of Fairtrade's product from Africa for input in product availability and supply strategies.
Forecast the products demand against planned supply in conjunction with programs team
Maintain a rolling forecast dashboard with relevant updates, variations and reforecasting notes

SKILLS REQUIRED

KEY PERFORMANCE INDICATORS