Insights Specialist - Johannesburg, South Africa - Initiate international

Initiate international

Verified Company

Johannesburg, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

A rapidly expanding B2B Lead Generation company have an exciting new career opportunity for an
Insights Specialist in
Johannesburg, South Africa.

You will work closely with multiple departments across the business helping ensure a data driven and insight led approach is applied to all stages of the campaign process.

You will also be responsible for producing a high volume of reports across EMEA and North America. If you love working in the USA markets and have experience in a data, analytics or reporting role, then this
job could be perfect for you

Your key
job responsibilities as the
Insights Specialist in
Johannesburg:

Master the functionalities of Bombora, Automata, and IFP insights to become a proficient user
Provide proactive insights and recommendations to assist Sales and Customer
Success Managers in driving the growth of Tier 1 clients and agencies in the United States and the United Kingdom
Collaborate with the Commercial Planning team to enhance campaigns strategically by leveraging audience insights, ensuring a focused and achievable approach
Contribute to campaign activation by generating and exporting Bombora audience segments for use in content syndication, programmatic, and paid social campaigns
Assist in EndofCampaign reporting, particularly when employing an Account-Based Approach (ABA), showcasing the impact of the campaign activities across Target Account Lists (TALs)
Analyze results and evolving market trends to make informed recommendations for future activities and next steps
Enhance reports by incorporating relevant supplementary insights on competitors, audience dynamics, and content trends

Requirements for this
Insights Specialist job in
Johannesburg:

1-2 years of experience in a role focused on data, analytics, or reporting
Proficient in Microsoft Office, particularly Excel and PowerPoint
Ability to convey insights and present data analysis results through wellcrafted written reports
Demonstrated aptitude for quickly mastering new tools and platforms
Analytical mindset coupled with a genuine passion for exploring data, identifying trends, and extracting insights
Exceptional attention to detail complemented by strong written and verbal communication skills
Highly detailoriented and a logical thinker
Enjoys the challenge of problemsolving and is adept at finding innovative solutions
Wellorganized and excels in a fastpaced, highvolume work environment