Mid-weight Paid Specialist: Sports Betting Company - Cape Town, South Africa - Viv Gordon Placements

Viv Gordon Placements

Verified Company

Cape Town, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Calling all sports fans We have a _winning,_ in-office opportunity for a Mid-weightPaid Specialist at a popular sports betting company at either its Cape Town, Durban, or Johannesburg offices.

We're looking for an experienced Digital Paid Media whiz with extensive experience and an in-depth understanding of all aspects of the industry to join their diverse team.

You'll join a team of 6, reporting to the Senior Paid Manager.

You're a _player_ with a strong Digital Marketing _game_, someone who constantly _ups their ante_ by keeping in touch with the latest industry trends & technologies.

Responsibilities:

Reporting: Collate and report on information. Account for and verify reporting figures/statistics. Review/ analyse reporting statistics and figures in order to identify trends and make relevant recommendations.
Results driven: Consistently delivers required business results; sets and achieves goals, consistently complies with quality standards, and meets deadlines; maintains focus on organisational goals
Lead generation: Able to use a specialised service to obtain/receive info to expand business
Project management: Management of projects to ensure products and processes meet quality system requirements as defined by the industry and customer specifications.
Marketing: Develops and implements marketing strategies and programs that will strengthen the institution's brand and maximise product profitability.
Ensure that the Google account is setup correctly, accurate key word bidding is practiced and that the correct spend is allocated per product to ensure alignment with budget requirement and agreed targets.
Running AdWords (Google Search & Google GDN/Smart Display)
Implement and manage daytoday programmatic buys across multiple channels, formats, and campaigns
Ensure targets are achieved and manage, analyse, and optimise campaigns to achieve and exceed KPIs
Optimise CTRs, landing pages, quality score, and conversion rates
Ensure that accounts are optimized according to targets leads generated vs. operational requirements.
Ensure effective keyword research and implementation.
Ensure that Ad copy is implemented, aligned, and tested as per Brand AdWords Strategy.
Provide ad hoc, weekly, and monthly reports to all internal parties based on performance per product and per brand
Provide quarterly analysis on overall AdWords performance
Ensure that quarterly reviews are conducted with Google and that continues updates are communicated
Intermediate to Advanced experience using Google Analytics and Google Tag Manager
Ensure continuous communication and meetings exist between all internal stakeholders to ensure target requirements are met.
Training intervention attendance.
Application of training, initiatives, and process changes.
Finding new ways of generating efficiencies and effectiveness across business department.
Innovate new technologies and ways of working, monitor market trends to support internal growth and efficiency strategies.
Showing initiative to improve processes and build efficiencies without being prompted.
Advocate company policy and process, support client retention. Actively work to business goals such as margin and client retention

Requirements:

Degree in Marketing, Digital Technologies, or relevant field preferable
Minimum 2 3 years' experience in SEO and PPC (Search & Display) essential
Having a basic understanding of Yahoo and Bing but not limited to
Prior experience in content marketing, content growth and SEO
Working knowledge of search engine optimisation practices
Outstanding ability to think creatively, strategically, and identify and resolve problems
Excellent verbal and written communication skill
Ability to work within a team and independently
Strong organisational, time management, and analytical skills
Reviewing and analysing client sites for areas that can be improved and optimised
Identifying powerful keywords to drive the most valuable traffic
Writing powerful callstoaction to convert visitors
Filling websites and other content with effective keywords
Research competitors and provide suggestions for improvement
Regular audits, both large and small
Identify the latest trends and technologies affecting our industry. Keep abreast with best practices.

City:
Cape Town, Durban or Johannesburg

Country:
South Africa

Level of Expertise:
Mid

Remuneration:
Negotiable

Reference Number:
#Viv2985

Viv Gordon:

MD & Consultant