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Digital Analytics Manager - Johannesburg, South Africa - Standard Bank Group
Description
Job Description
To unlock revenue & efficiency opportunities through effective data management & analysis, to turn large and complex data sets into clear and actionable insight, streamline reporting and develop clearer ways of visualizing the most important metrics and trends. To proactively seek fresh insight and opportunity, to develop and manage governance around data collection, data management & reporting for the digital marketing function as it relates to, but not limited to, Digital, Social & Ecommerce.
Qualifications
Minimum qualifications
Degree in Analytics / Information Technology / Marketing
Experience required
5 - 7 years Digital Marketing Analytics experience is essential, with advanced in-depth knowledge of marketing technology, digitally savvy, especially with regards to digital development and digital channel engagement.
Relevant experience working with marketing technology including (but not limited to) Salesforce interaction studio, Adobe Target etc.
Advanced in data segmentation and reporting within a Digital Analytics and Marketing Automation system.
Proven track record in tracking, measuring, and reporting on results of various marketing functions to determine ROI.
Additional Information
Behavioural Competencies
• Developing Strategies
• Interpreting Data
• Exploring Possibilities
• Team Working
• Convincing People
Technical Competencies
• Digital Analytics and Reporting
• Data Driven Digital Marketing
• Analysing and Interpreting Information
• Platform Management
• Measuring Marketing and Communication
Rise and grow with a career at Standard Bank Group
Join a committed group of people who stand behind one common purpose: Africa is our home, we drive her growth. We firmly believe that our people are our greatest competitive advantage. It's only through our people's expertise and dedication that we are able to bring our purpose and strategy to life in service of our clients and society at large. That's why we strive to create a work environment where our people can thrive, where they are able to bring their whole selves to their work and are empowered to pursue their dreams and aspirations.
Join us as we Transform our Business