Trade Development Representative - Durban, South Africa - Philip Morris International

Philip Morris International

Verified Company

Durban, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

At PMI, we've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose - to deliver a smoke-free future.

Huge opportunity comes with enormous change.

Therefore, wherever you join us, you'll have the flexibility to imagine and present better, brighter ideas as well as the opportunity to further your career in an infinite number of ways.

Sales and Marketing at PMI feels like building a new business - but with the accumulated expertise of a global brand behind you.

Bring us your curiosity and capacity to engage people and you can be part of the digital, onmi-channel team that's driving our huge commercial transformation.

If you're a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets. But, here, your innovation will do more than just improving sales. You're not persuading someone to savings account or try a new drinks brand.

YOUR 'DAY TO DAY'

Trade Management

Balanced management of CSU (30% physical/50% hybrid/20% remote) to ensure sufficient coverage across the universe
Maintain digital engagement rate in Remote Base, leveraging on Back Office call center and digital calling to maintain PMI performance
With the support of call center Backoffice Executives (BOE), lead the call frequency in the Hybrid CSU linked to the execution of commercial initiatives and exceptional requirements, ensuring appropriate number of physical visits based on customer and business need
Lead the level of influence to ensure RRP education, the frequent generation of leads, B2C activations and uptake of device sales through engagement with store owners, managers and

- cashiers

Physical Universe

Manage the segmentation of the universe to forecast coverage frequency, primary and secondary brand staging and POSM investment
Drive brand acceleration and growth by ensuring cycle implementation and relevant brand staging to support brand growth and negotiation of opportunities for staging and / or other brand support
Continuously educate, assess level of understanding (through, but not limited to, critical metric) and reeducate owners, managers, and kiosk staff to close gaps in RRP understanding to get resultss
Deliver on PMSA segmentation strategy by ensuring relevant PM portfolio is in stock and available with due regard to the store

legal aged consumers profiles

Where required, set and host Retail Activations with relevant retail stores to build awareness and trial of RRP category within the territory
Establish and negotiate a relevant base of SMP venues which are RRP friendly
Where possible, set and host SMP activations to build awareness and trial within the territory
Assess stores' ability to move into Digital Base (retailer capability, current route to market and current task completion) and facilitate / support the transition while maintaining the right level of support
Track and report on sales cycle implementation results, using available system tools to set objectives and measure performance.

Digital Universe

Schedule physical and virtual visits to Digital Stores based on segmentation and needs (handle physical frequency)
Complete physical visits to Digital CSU as required in real time and as notified by back office to resolve issues
Ongoing Business Development and strategic analysis of digital base ensuring growth in numeric distribution and achievement of business targets and objectives.
Work with collaborators to ensure Digital Trade Engagement (DTE) response and success rates are in line with the business objectives
Based on the score results, assess the level of understanding of Digital Stores and work with the DTE team to implement strategies to close the gaps.

Third party management

Management of third party to ensure service delivery in accordance with PM business targets and objectives
Manage 3rd party Field Managers and ensure adherence and understanding of cycle requirements and levels of execution
Together with the BOE's, ensure 100% coverage of KA stores covered by 3rd parties where required work with BOE's to check temporary point of sales material compliance by cycle
Assess performance through available reports and make recommendations to improve IMS performance in store

Sales Information

Ensure accurate capturing of information on field force tracking tools
Analyze data on tracking tools and sales cycle results, identify improvement opportunities, develop, and execute appropriate action plans in order to support territory objectives.
Provide regular feedback to management on market related activities and products.
Forward looking planning and forecasting using market related insights, data, and competitive information to advise strategic plans for PMSA effectiveness.

Trade Engagement and Education