Digital Mw-snr Copywriter - Cape Town, South Africa - 99 Cents
Description
Our Cape Town office is looking for aMid to Senior Copywriter to join our
Digital Creative Team.
Role Summary**:
We are looking for someone who can
- lead brainstorms and conceptualization
- lead the craft and design of an idea, from conception to eventual campaign rollout
- be an intrinsic part of mentoring and guiding other copywriters within the team
- bring big-thinking concepts to life in the form of strategic multi-channel campaigns
- use their creative, conceptual and technical writing skills to work on a large national Retail brand
- work across various target markets, platforms and channels
- manage the fast-paced and rewarding environment of retail and/or FMCG marketing
- keep a cool head and deliver exceptional results whilst under pressure, against fast and tight deadlines and in volume
- work collaboratively in a team and is resourceful, focused and level-headed.
Minimum relevant experience and skills
- At least 3+ years' relevant work experience as a Copywriter in an advertising agency
- Digital experience is required; additional television and radio portfolio is beneficial
- Solid working knowledge and understanding of social content including:
- Paid and Organic Social Media (Meta, Twitter, TikTok, etc.)
- SEO
- Understanding of TV and Radio (plus other traditional) copywriting
- Strong conceptual thinking abilities
- Advanced level of copywriting
Attributes:
- Detailobsessed big thinker, passionate and hardworking, selfmotivated team player with the ability to grasp a client's strategy and brand, and deliver beautiful, insightful, polished work
- A portfolio that reflects digital and creative copywriting proficiencies
- Understanding of advertising as a selling tool
- Finely honed copywriting skills and knowledge of latest techniques
- Have an understanding of writing for SEO and utilising keywords effectively
- Must demonstrate creative insight and brilliance for client solutions across all media platforms
- Ability to create copy across multiple digital and traditional channels
- Consistently produce creative elements against a deliverables list
- Attention to detail
- Accept guidance and respond well to criticism
- Resilient can accept setbacks
Technical skills/knowledge:
- Ideally a degree/diploma in Copywriting, Journalism or another relevant field
- Be proficient in using Microsoft software
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